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In my view one of the most positive things the Internet and its host of associated web applications has fostered is our ability to collaborate over space and time.
Many organizations have tapped the power of online meetings, shared virtual workspace and file sharing, but few take a holistic view of the new social strategic reality of the collaboration universe.
Since we now have the ability to collaborate with anyone, anywhere, we need to start looking at the various groups or segments present in our businesses with an eye on developing business processes that take full advantage of our innate need and ability to collaborate.
This view of collaboration is partly tool based and partly systems thinking based. It is more than an efficient way to get work done; it’s an entirely new way to think about engaging your markets, building connection and community, and empowering your staff to more effectively deliver on your marketing promise.