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subscription economy

How to Tap Into the Subscription Economy

Marketing Podcast with Anne Janzer
Podcast Transcript

Anne Janzer

My guest for this week’s episode of the Duct Tape Marketing Podcast is Anne Janzer. She is an award-winning author and non-fiction writing coach who has written books like The Writers Process and The Workplace Writer’s Process. She and I discuss her book, Subscription Marketing: Strategies for Nurturing Customers in a World of Churn.

As a professional writer, Janzer has worked with more than one hundred technology companies, writing in the voice of countless brands and corporate executives. She enjoys working with writers to improve their processes and communication skills, so they can share their thoughts and ideas with the world. She also works with select nonfiction authors as a developmental editor.

Questions I ask Anne Janzer:

  • What does the subscription economy mean for marketers?
  • What are some unique examples of subscription marketing?
  • How do you incrementally measure the value of value nurturing?

What you’ll learn if you give a listen:

  • Where the customer journey plays into subscription marketing
  • What rolls content and social media play in the subscription world
  • How subscription marketing impacts the delivery of value

Key takeaways from the episode and more about Anne Janzer:

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