Most business owners think marketing and immediately think email, copy, Facebook and promotions – you know, tactics. Heck, most marketers do the same thing. photo credit: Ed Yourdon via photopin cc I’ve been working with business owners for over twenty ...
Few things are more confusing to business owners and marketers than the idea of marketing strategy. photo credit: HikingArtist.com via photopin cc I think that’s due in part to simple misunderstanding by many who try to apply the concept, but ...
One of the things most small business struggle with mightily is differentiation. And yet, it’s probably the number one factor in the success of one business over another. If you can’t demonstrate how your business is significantly different than every ...
Here’s my take on business. Every business is simply a set of systems and marketing just happens to be the most important of these systems. Few business owners have trouble thinking in terms of business systems for things like building ...
Image: kainet via Flickr Anyone that’s heard me speak or read my books knows that I believe marketing strategy is far more important to the small business than marketing tactics. Any yet, the tactical idea of the week gets most ...