It’s guest post day here at Duct Tape Marketing and today’s guest post is from Steff Green – Enjoy!
As a business owner, you’re always keen to try new things. So when you heard that blogging was a great way to improve website traffic and brand awareness, you thought you’d give it a go.
Sadly your business blog hasn’t produced the results you wanted. Hardly anyone is visiting, no one is commenting, and you are losing the motivation to keep up with your regular posts. So what do you do if your blog is tired, stagnant, or you feel as if the content isn’t reaching the right audience?
Before you give up on your blog, here are 12 tips to kickstart your stagnant business blog and ensure all your hard work pays off:
- Have you gotten started on your blog? If you’ve been thinking about blogging for your business more than you’ve actually been blogging about your business, it’s time to get started. I love the free get started blogging guide at First Site Guide for simple, image-based direction for getting your blog up-and-running.
- Are you using social media to help grow your audience and promote your blog content? Perhaps it’s time you started. Don’t head straight for Facebook, though – think about where your audience is most likely to hang out and what they might be interested in. Pinterest and Instagram are growing social sites that love visual content and how-to tutorials.
- If you’re writing product tutorials (or any kind of tutorial), include images, videos, diagrams and other visual content. Not only is your piece more likely to be useful if it contains visual guides, but the images themselves will be shared on social media, expanding your reach.
- Ditch the “blog” moniker. Many people don’t actually read “blogs” and will assume your blog content is all company and product updates, even if you’re writing fun and useful articles. Call your blog tab “Articles” or “How-to guides” instead.
- With every Google update, guest blogging is becoming an obsolete form of generating backlinks. However, guest blogging is still a powerful way to grow your audience, as long as you aim for quality over quantity. Write a post on a lifestyle blog related to your industry; for example, if you’re a tourism company, create some content for a travel blog.
- Do you have an old blog post that still pulls in decent traffic? Update the post with new information and better images, tighten up the prose, and republish it with a strong call-to-action.
- Use an editorial calendar to plan your posts weeks and months in advance. This editorial calendar should be part of your company’s marketing calendar because you’ll need to plan content around your various campaigns.
- Create a top-ten list associated with your industry or product. For example, if you make and sell scented candles, compile a list of the top ten scents for getting rid of a bad mood.
- You don’t have to “create” all your content yourself – compile posts of “curated” images, quotes and videos related to a single subject. As long as you attribute all the creators, you can republish their content and create a picture resource for your readers. For example, if you’re an interior designer, you could compile a post of 25 beautiful rustic kitchen designs to help your clients dream up ideas for their kitchen.
- Create a playlist in Spotify for an occasion associated with your business. For example, if you’re a wedding planner, you could create a romantic wedding playlist. Publish this list on your blog and share it on other music websites.
- Create a list of popular books in your industry. Choose books by popular industry leaders, and focus on interesting titles that cover a range of abilities. For example, if you were a fashion designer, you might include books on sewing techniques, on the fashion industry, and biographies of famous designers. You could even use Amazon affiliate links to make a bit of extra money when someone clicks through to buy a book.
- Have fun! Blogging for your business is a lot better than researching keywords for search, or sending out hundreds of press releases in the hope of getting coverage. Embrace it!
Do you have a business blog that just isn’t working? How are you going to turn things around?
Steff is the author, blogger and heavy metal maiden behind steffmetal.com, a blog about loud music, alternative subcultures and her adventures living off-grid in rural New Zealand. Steff writes dark fantasy fiction for adults; her latest book, The Sunken, a dark steampunk fantasy set in Georgian London, is now available on Amazon. Sign up for her author newsletter and receive a FREE short story.