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5 Where Is The Facebook About Us Page

My SocialBios About Us Page on Facebook

As Facebook Pages become a standard business and branding tool marketers are getting much more sophisticated with how they present their information on Facebook.

One element that I don’t see much movement in though is the typical About Us kind of page that we’ve all grown familiar with on most Web sites. (You should probably check out – How to Turn Your About Us Page a Social Beast – to see what I mean by a typical About Us page)

Facebook offers up the standard Info tab, but I have to say, there’s not much to it and you can’t really tailor the information for impact or sharing.

SocialBios, a service that allows you to create About Us pages that make it easy for people to cross reference all of your social connections, just added a Facebook About Us page feature that offers some interesting functionality.

Once you have a SocialBios account you simply click on the For Facebook tab and allow the app access to your Facebook Page. Then you go to the SocialBios app and install it just like any other app.

Once the app is installed you should see an About Us tab (you may have to click see more). You can move the tab up a few notches so that it more prominent if you like.

The thing I love about the SocialBios tab is that now someone can click on your About Us page and not only see common Facebook connections, but also Twitter, LinkedIn and Foursquare. If you like you can put your entire staff on the page and people can better understand who you know that they know – an increasingly important part of the trust building equation. (You can see my Facebook About Us Page here)

25 The New About Us Page Is a Social Beast

Since the dawn of the web there has been the trusty old About Us page. It seems a tad cliche, but what the heck, why fight it, visitors to your site have come to expect to find an About Us or Contact Us page, so why not make the most of it.

The traditional About Us page is typically filled with information about the owner, the history of the firm and an overview of what the company does.

Today’s About Us page has the ability to be a tool for real engagement. In addition to providing some information about the firm, it must also be a place where they can find out where to find out much more About Us, a place where they can discover our social graph and who they know that already knows About Us, a place where they can find a myriad of ways to connect with us, a place where they can get specific information, request even more specific information and start to build a relationship that may involve immediate interaction.

Below are some of the tools and tactics that may make it much easier for you to turn you boring static About Us page into a social hub. (This is a perfect place for me to further suggest that using a tool like WordPress to run you entire site makes what I share below much, much easier.)

Meebo

Add Chat – Using text chat services like Meebo or Bleetbox or video chat like Oovoo you can make it very easy for visitors to your site to ask questions and chat directly with your staff right from your About Us page.

Social graph – A new service called SocialBios – allows visitors to your page to see who they might know in your Facebook, LinkedIn, Foursquare, GMail or Twitter worlds. This can be a great way to facilitate referrals and make connections easier. Try it out with me here – SocialBio for John Jantsch

Add Your Social Profiles – By using a Social Media Page Plugin – you can add all the other places you hang out to any page or blog post you like. It might look something like this.

Connect With Us –

Contact Us – You do want to make it easy to contact you for the next step and that may indeed include listing email addresses and phone numbers on your pages, but contact forms are the best bet. You can make them fun and interactive but the best part is that they can be safe and secure and allow you to route email to multiple places based on the request. There are lots of contact plugins out there but I love Wufoo.

This tool allows you to build elegant and feature rich forms and embed them anywhere you like. The form data can be forwarded or stored for multiple folks to view. You could build forms like this yourself, but nothing is as easy to build or update as Wufoo forms.

Tech Support – Using a tool like Zendesk you can turn your About Us or Contact Us page into a customer support center as well. Adding help desk functionality allows you to easily assign multiple people to some of the same tasks so you could provide round the clock engagement if you like. Zendesk also has some social and community features that make it nice for sharing.

File sharing – I use a service called Dropbox as my file storage and backup in the cloud. You can also use an addon to Dropbox that would make it easy for visitors or customers to upload files for you to view. This could be a great way to offer free evaluations or simply to receive large files that you may need to engage a client. (You can also make this option available on a Wufoo form)

There, that should keep you busy creating the monster About Us page!