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How Live-Streaming is Changing Social Media

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Marketing Podcast with Michael Stelzner

Live streaming video is all the rage – so much so that most of what you see coming from the medium is silly – look at me and look at what I can do – kind of stuff.

But, mark my words, this is a serious new tool and marketers will figure out how to make it useful.

You need look no further than the very big, expensive broadcast advertising campaign that Facebook is currently running to know that this is something they are invested in.

My prediction is that in 2017 this tool will become a pretty standard  feature for anyone running groups, providing training, and looking for more personal engagement.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Michael Stelzner, author of books Launch and Writing White Papers. He is the Founder of Social Media Examiner, the Social Media Marketing Podcast, and the Social Media Marketing World Conference, which is one of the largest gatherings of social media professionals in the world. Mike and I talk all about social media marketing, specifically live-streaming – why it’s useful and how it can help you promote your business.

Michael is a master of online marketing. Over 20 years ago, he identified an opportunity in a growing trend, the white paper. He perfected the art of distributing content and quickly established himself as a leader in this market. Fast forward to today, Mike’s content on Social Media Examiner is followed by millions nation-wide and he’s a respected influencer of all things marketing.

Questions I ask Michael Stelzner:

  • On Facebook Live is there a way to have multiple participants that are not in the same room?
  • Do you recommend using a microphone, other than the native iPhone microphone?
  • Is live-streaming a useful tool for events and conferences? Will we see it at the Social Media Marketing World Conference in March 2017?

What you’ll learn if you give a listen:

  • What the difference is between Facebook Live, Snapchat and Instagram Stories and how to effectively use each of these channels
  • How innovation and technology are changing the ways of social media and live-streaming, as well as some great suggestions that will help you implement these strategies
  • What the limits and legalities are in terms of live-streaming and how to produce great live-stream content while complying with these standards

Learn more about Michael Stelzner and Social Media Examiner here. To learn more about the social media event of the year, the Social Media Marketing World Conference, click here.

This week’s episode of the Duct Tape Marketing podcast is brought to you by magicJack for BUSINESS, trusted by a quarter million small businesses. Reliable phone service at an incredible price: plans from just $14.99/month per line – flat. Get two months FREE service when you sign up at magicjackforbusiness.com/ducttape. The first 100 listeners will receive a FREE IP phone for every line (each an $85 value)!

1 The Future of Social Media

Marketing Podcast with Mike Stelzner

social media future

photo credit: jjutt via photopin cc

The title of today’s post is one that I could write on a monthly basis. What’s next in social media is a topic that seems to create a great deal of angst in marketing circles.

I suppose the reason is that in some fashion social media has changed the game of marketing in ways that feel foreign to most and it’s not done changing. In fact, the only constant is change and evolution and that creates confusion. Seems like once a social media expert figures out how to tell people the best way to use Facebook, poof, it all changes.

In back to back emails I received solicitations to learn a) Why Facebook is Dead and b) How to Make a Killing on the Coming Facebook Gold Rush. So, it’s no wonder the future of social media seems confusing.

For this week’s episode of the Duct Tape Marketing Podcast I visited with Social Media Examiner founder Mike Stelzner. We talked about how he’s successfully promoted his big, live event Social Media Marketing World (disclosure: I’m speaking at the event) held in March in San Diego and we talked a bit about the future of social media.

Frankly, I think Mike and I agree that the future of social media for the typical small business hasn’t changed much at all. The big social networks are going public and answering to the cry of stockholders to show ever increasing profits by creating another promotional channel for big brands. Social media for the small to mid size firms, however, has always been and shall remain one of the best places to gain exposure for great content. If the social networks forget that completely there won’t be any reason to use the network.

Shares, likes, embeds and retweets are the currency of marketing in social media and always have been. Marketers like to call this earned media, but no matter what you call it, it doesn’t happen without share worthy content. In fact, share worthy content makes your advertising or paid media more effective as well.

So, the future of social media is integration! Social media drives convergence and in some ways makes all of your marketing efforts more effective when properly viewed as an integration and audience building tool set.