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7 Celebrate Small Business Saturday

As you may have read here, I’m totally behind an initiative put forward by American Express OPEN and a growing list of small business advocacy groups called Small Business Saturday. It’s a small business focused effort that asks you to think about shopping at your local small business this Saturday. I’ve written a post with Small Business Saturday details here.

As you may also know American Express OPEN is a client of mine, so some folks have asked me why OPEN is putting so much behind this effort. I had a chance to pose a few questions to OPEN President Susan Sobbott. What follows is our interview.

Oh, and Happy Thanksgiving

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48 Tell Me About Your Favorite Local Business

Today I want to tell you about one of my favorite local businesses and I hope you tell me about one of yours in the comments of this post.

When my children were little we cherished story hour trips to The Reading Reptile, a local community children’s bookstore. Visiting this funky little hippie owned place was like stepping into a fantasy land, you never knew what surprises lay in store or what incredible visual creations had come to life since your last visit. Deb and Pete, the owners, also could tell you everything you wanted to know about books that would interest your child based on a short discussion about other books they liked.

I don’t know, but I don’t think you can find that kind of store on every corner. In fact, I’m certain that a place like that is a gift and it’s precisely the kind of place I have in mind when I suggest you join me in support of Small Business Saturday. Small Business Saturday is an initiative created by AMEX OPEN and a number of small business advocacy groups that are asking you to make an extra effort on Saturday, November 27th to shop at a local small business rather than larger national chains.

I hope you join me on Saturday and get out meet some of your neighbors as I stroll the shops in Brookside and say hi to Pete and Debbie. (Tell me about your favorite local business in the comments here.)

Above is a video interview I did with Reading Reptile owner Peter Cowden. This video gives you a hint of the magic of this local business and was previously published on COLOURLovers for HP.

You Action Steps:

  1. Click on the Facebook Like button below to show your support
  2. Tell us about your favorite local business in the comments here
  3. Get out there on Saturday, Nov 27th (and everyday you can) and support a local business
Small Business Saturday

Thanks to American Express for sponsoring my writing today about small businesses. American Express is presenting Small Business Saturday, a way to honor the local merchants who are the backbone of the economy, this Saturday, November 27. They’re offering statement credits to people who shop at small businesses, advertising for small-business owners, and donations to Girls Inc. for “Likes” of the Small Business Saturday page on Facebook..

5 Introducing Small Business Saturday

Small Business SaturdayFirst came Black Friday, then came Cyber Monday, and now, on November 27th comes Small Business Saturday, a day to support the local businesses that create jobs, boost the economy and preserve neighborhoods around the country. (News coverage of the announcement)

According to the SBA over the last decade small businesses have accounted for 60-80% of all new jobs.

American Express OPEN and dozens of other advocacy groups are driving the push to make a focus on local small business national shopping phenomenon this season that, hopefully, carries on throughout the year.

Research conducted by the 3/50 project suggests that for every $100 spent in locally-owned, independent stores, $68 returns to the community through taxes, payroll and other expenditures – far greater than national chains.

This holiday of sorts also presents a great excuse to get out into your community to discover those one of kind hidden business treasures where you may very likely meet the owner face to face.

As you may be aware, OPEN is a client of mine, but you also know my passion for the small, local business. This is a movement that I have no problem getting behind completely and hope you will too.

The initiative is multi-faceted. Here are a few of the highlights:

  • Consumers are encouraged to celebrate the businesses they care about through social media sharing tools built into smallbusinesssaturday.com and facebook.com/smallbusinesssaturday;
  • The first 10,000 business owners who sign up will receive $100 in free Facebook advertising;
  • Business owners can download promotional materials and social tools to promote their businesses;
  • For American Express card members, the first 100,000 to pre-register their card and then spend at least $25 on Small Business Saturday at a small, independently-owned small business will receive a $25 statement credit.