Duct Tape Marketing, Podcast

The Expanding Potential of Digital Books

I’ve seen the future of interactive business books and it is Nancy Duarte’s Resonate for the iPad. I’m a big fan of the presentation work of Nancy Duarte and I’ve had Duarte on my podcast to talk about her books ...

 Read More

Podcast

Great Presentations Start With Resonance

Marketing podcast with Nancy Duarte (Click to play or right click and “Save As” to download – Subscribe now via iTunes I’ve been thinking and talking a lot of late about the topic of making great presentations because I think ...

 Read More

Strategy

Simplify

There is a somewhat famous Albert Einstein quote that goes: “Make everything as simple as possible, but not simpler.” I think the application of that thinking to marketing, and more specifically marketing messages, is crucial, now more than ever. Confusion ...

 Read More