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29 How I Podcast and Why I Think You Should

John Jantsch talks about podcasting

Podcasting is making a comeback thanks to a growing consumer demand for content. If you’re not listening to podcasts, or better yet, producing your own audio content, you better reconsider.

podcast

photo credit: Bill Selak via photopin cc

I’ve been publishing the Duct Tape Marketing Podcast since 2005. I got into podcasting as a way to create content and unlock opportunities to get in front of leading authors and industry experts.

Back then, podcasting was new, iTunes had just burst onto the scene and an army of podcasters embraced this new RSS driven way to syndicate content. But then social media came along and things like Twitter and Facebook made podcasting seem so last decade. (Heck, people even starting suggesting that blogging was dead!)

But then, a funny thing happened on the way to the evolution of all things digital. People started to rediscover podcasting as a tremendous way to package and deliver content in a new and intimate way. All of a sudden, everyone had a podcast listening device in their pocket (otherwise known as a smartphone), and the new iPhone even came with the iTunes Podcast app preloaded. As a result to the easy access, podcast listening again began to surge.

Some people still shy away from the term “podcast” much like they did “blog.” Here’s the deal, just like a blog, forget what you call it, creating audio content is a great way to tap the fact that people want to listen to content on their most personal device – their phone – and why wouldn’t you work your tail off to get invited into that place.

How I podcast

There are dozens of ways to podcast and I am by no means an expert on every aspect of the technology, but I will share what seems to work for me.

Blue Yetti USB Mic – This a high quality microphone with lots of professional type settings and will set you back about $100, but the quality sound is worth it.

Skype – I do all of my interviews over Skype as my guests are from around the globe. I use a SkypeIn 9 didget phone number so my guests can call from a phone if they like but more and more people connect directly via Skype these days.

I also use a Skype add on called Call Recorder so I can record directly in Skype and it also lets me split the tracks so I can edit them independently.

Garage Band – I edit on a Mac and Garage Band does a great job. I level the sound, add music, and edit some things out before saving to iTunes.

Libsyn – I use Libsyn to host and stream my podcast. I pay about $10 a month for this and it keeps my podcast separate from my web hosting.

Blubrry PowerPress – This WordPress plugin creates a player for my blog and handles the RSS technical stuff including passing the podcast to iTunes. I run my podcast on my regular blog and use the category RSS feed to splice those posts off.

Rev.com – Sometimes I will transcribe my podcasts as a way to essentially take one form of content and make another. Rev.com is fast and very affordable.

If you want to learn more about the technical aspects of podcasting, check out Podcast Answer Man – Cliff Ravenscraft.

Want to get booked on podcasts? Check out PodcastBookers to get yourself in front of podcasters looks for guests.

My personal listening list

2012 became the year that a number of very well-known content producers embraced the podcast format, producing and distributing audio content in a very big way.

The following podcasts have become very popular in iTunes and offer tremendous content for those inclined to consume their content while driving, working out or simply hanging out plugged into a pair of earbuds.

Seth Godin’s Startup School: Recently launched on the Earwolf network, the Startup School podcast features highlights from a workshop Godin conducted with 30 up-and-coming entrepreneurs.

Social Media Marketing Podcast by Michael Stelzner: Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media pros.

The Human Business Way by Chris Brogan: Business with a soul. Improve your impact. Be brave. Tell bigger stories. Discussions and more with today’s top authorities on sales, marketing and much more than just business.

The Work Talk Show: The Work Talk Show is a weekly podcast hosted by DJ Waldow & Nick Westergaard featuring a talk show format along with crazy smart guests who operate outside the lines of what work has traditionally looked like.

This Is Your Life by Michael Hyatt: This Is Your Life with Michael Hyatt is a weekly podcast dedicated to intentional leadership. The goal is to help you live with more passion, work with greater focus and lead with extraordinary influence.

Pat Flynn Smart Passive Income: Reveals all of his online business and blogging strategies, income sources and killer marketing tips and tricks so you can be ahead of the curve with your online business or blog.

Online Marketing Made Easy with Amy Porterfield: “Facebook Marketing All in One for Dummies” co-author and online entrepreneur Amy Porterfield shows you exactly how to monetize your online marketing and blogging efforts using her own tested, ACTIONABLE lead generation strategies

Duct Tape Marketing: And of course, I’m partial to my own podcast full of small-business marketing tips, tactics, resources and interviews with some of today’s most inspiring authors, leaders and thinkers.

Download the iTunes Podcast App or Stitcher app and start filling your head with the sounds of content in the form of podcasts.

7 Start Making Video Calls on Facebook Right Now

Yesterday Facebook announced the addition of Skype enabled video calls inside the walls of Facebook. (Hmm, wonder if they own those too – but that’s another issue)

Today I’m seeing some folks anxiously awaiting for this feature to come to their page, so I thought I would do a quick post about using it now. I actually did a video chat with my buddy Chris Brogan during the Facebook press conference as the service was ready then.

First off go to the Facebook Video Calling Page and click the get started button.

As with most things online, your operating system, security settings and browser will impact what happens next, but Facebook will actually try to install a calling plugin that you’ll need. I’ve seen some reports of challenges with this step. My set-up is a Mac running Firefox and it went very smoothly. (Oh, Opera Browser is not supported at all.)


Next you can go back to your page or profile and, just like chat, find friends that are online, click on one and hit the camera icon to start a call. The good news is that they don’t need to have the plugin installed because FB will prompt them through it. They will of course need to have a camera and mic on, and hopefully done their hair, but they choose whether or not to take the call.

Pretty simple really.

It’s worth noting the Google’s Hangouts, part of Google+, allows group video chat while, for now, FB is one to one. Heavy Facebook will certainly will like this feature, but the Hangouts function does take a little of the awesomeness out of this new Facebook tool.

I do think business folks will find this feature useful for doing quick meeting or catching up and saying hi to a customer or vendor.

13 Using Skype for Content and Collaboration

Xjs-Khaos via Flickr

For many Skype users the tool is simply a phone replacement or a way to make international calls without a charge.

While the direct communication uses are obvious, there are so many other ways to use this tool as well. In fact, I believe that one of the hottest trends of the back half of 2011 will be the ubiquitous use of video communication on the mobile device and this type of behavior change is going to make some of Skype’s features even more useful for business.

As smart phone users begin to ramp up their use of video conversations, (iPhone Facetime proves this huge) video recording (smart phone cameras make this an everyday use) and video sharing, (what don’t we share) business communication, content creation and collaboration in this vein will become commonplace.

Here’s how to turn Skype into a content creation machine.

Recording Skype calls and video chat is a tremendous way to create podcast episodes and video content to run on your site. The fact that the recording is captured directly into your computer eliminates several of the steps in the content creation process.

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5 The Easiest Way to Create Videos Right Now

Creating video for blog posts, landing and other web pages has become an important way to communicate a personal message and showcase your brand.

While there are many ways to get started using video the key, I think, is to simply get started. So, while you may end up investing in HD cameras, condenser mics, editing software and green screens, today I would like to describe the easiest way to get started producing your own videos.

Facebook and YouTube both have direct record video options and, while it may not be the most high tech way to create a simple video, it surely is the easiest. The only thing you need is a camera. You can use a digital camera that you plug into your computer or a built in camera common on most laptops these days.

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14 Let's Do eLunch

eLunchAs more and more people work virtually, acquire clients globally and scramble to get it all done in a day, the concept of “a meeting” has changed. Of course much of this change is due to technology that enables us to interact in somewhat human ways while around the world or, for that matter, around the community.

Phone meetings, webinars, and now eLunches are a common and terribly efficient way to meet (maybe save a little piece of the planet too). I think the idea of doing lunch virtually adds a little more creative differentiation to your pitch.

The idea behind an eLunch is much like a lunch meeting you might do at the local deli, but both parties meet while sitting at their desk. In order to pull this off in a way that gives it some authenticity is to use a web video meeting technology (yes, you’ve got to get out of your pajamas and smile for the camera) such as Skype Video Chat, DimDim or iLinc Video Conferencing and food.

Because your guest might be anywhere in the world a safe bet is to set-up an account with a national chain such as Pizza Hut and send a pizza to your guest to enjoy during your eLunch. This might be a good way to get the meeting and stand out a bit.

Now I understand a chain pizza might not be your idea of way to impress a potential client so if you want to take this up a notch you can go for a more upscale chain that delivers, or if you want to really score points, see if your meeting prospect has a twitter account, blog or other social profile your can access and scan for mentions of local favorites or vegetarian leanings. Imagine how impressed your prospect will be when that shitake mushroom sandwich from their local vegan hangout shows up for your lunch.

Everyone needs an angle to get to the table and an eLunch just might be yours.

Photo credit: Joshua Rappeneker

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9 Casting Sounds Into Content

Hopefully you’ve concluded that today’s marketing requires lots of content, lots of education and lots of trust building via expertise sharing. And you’ve also likely concluded that all of that is a ton of work. It is a ton of work, well worth it in the long-run, but work to build no matter.

The secret to maximizing this content production play is to develop strategies that help you multiply your efforts, that make it naturally easier to produce content, and that employ technology and services that provide huge return on your time invested.

One such strategy that puts all of the above into service utilizes the recorded word as the foundational tactic. For some reason many people find it easier to say what’s on their mind than to write what’s on their mind. Funny thing is for most the spoken story is much more authentic and personal too. When business owners sit down to write a marketing piece, they end up sounding like marketers trying to sell something and make it sound important. When they speak the same marketing piece it comes off much more engaging and real.

Tune Talk micSo, get the Belkin Tune Talk stereo mic attachment for your iPod and start speaking your marketing materials and web pages and then get them transcribed by a service such as Casting Words and then use a service like TaskUs to “punch it up a bit.” This little content creation routine may just be the secret weapon that turns you into the content super-producer.

But, why stop with marketing materials per se? What about white papers, expert interviews and customer success stories. Start recording this type of content via the phone using a service like SkypeIn and Ecamm Call Recorder. Take your interviews back to CastingWords and all of sudden you are creating content and information products on the fly.

Seth GodinI did a live interview with Seth Godin recently and exposed one audience to the live session, thousands more to the audio download and now, thousands more will consume the audio transcript of our session.
Download interview transcript with Seth Godin.

Content creation mirrors the recycling mantra in many ways – reduce (your time to create), reuse (what you create in different formats), and recycle (what you create in different forums and audiences.)

31 Top 10 Business Applications for Facebook

Introductions ApplicationIn it’s very generic, vanilla form, Facebook is just so-so as a business tool. Lots has been written and said about its use for business, but to me the real power comes when you hang the proper accessories, known as applications, on it and really trick it out for business and professional use.

There are thousands of application available with one click once you have a Facebook profile. But, don’t get caught up in adding every goofy dodad, just because you can. Think logically about your goals for being on Facebook and then choose the tools that will help your communicate, achieve and amplify those objectives.

Here’s a directory of Facebook applications

And, here are my favorite applications for business use.

  • Telephone – With Telephone you can call, send and receive voice messages through Facebook, just like having voicemail on your phone. All you need is the application and a microphone and you can start sending messages to your friends.
  • Slideshare – SlideShare is the world’s largest community for sharing presentations. You can upload your own PowerPoint, OpenOffice, Keynote or PDF files and view presentations shared by others. This is a great way to spread thought leadership and expertise through presentations you may have delivered locally.
  • CircleUp – For Groups and Events is a lightweight collaboration app for groups and events. This tool facilitates some of the communication needed to promote your group activity and events on Facebook and elsewhere. This is particularly useful if you’ve created and maintain your own group on Facebook or often promote teleseminars and workshops.
  • Free Conference Calls – Use Free Conference Calls to organize a business meeting on the fly. With free conference call you can call in from anywhere; your home, mobile, Skype, or any VoIP service. Using this app inside of Facebook can help make some immediate connections a little deeper.
  • Facebook Video – Facebook Video provides a high-quality video platform for people and pages on Facebook. With Video, you can upload video files, send video from your mobile phone, and record video messages to your friends. This application is so easy to use that it makes sending video introductions or message a powerful way to network on Facebook
  • Testimonials – Use Testimonials to gather your personal and professional references in one place. Encouraging customers and contacts to post testimonials about your work and expertise adds great marketing content to your profile.
  • Introductions – Introduce your friends to each other and make new ones. Ask for an introduction to a web programmer or good lawyer. Then make introductions for your friends. This application speeds the process of effective networking by helping focus on giving and receiving introductions in a systematic way.
  • Business Cards – Business Cards helps you network better on Facebook. Personalize your card and attach it to your Facebook messages! View postings and network with others! This application is much like the signature common in email messages. It’s just one more way to say business when using Facebook.
  • My LinkedIn Profile – Makes it easy to promote your LinkedIn account with a badge on your Facebook profile. Cross promoting social network activity is a great way to extend your reach.
  • What I Do – Allows you to promote your services/products to your Facebook network. Display your skills/wares on your profile box and list yourself in a business directory. Recommend your colleagues services and products too.

So, I would love to hear how you have effectively used specific Facebook applications for business.

If you liked this article you might also like to download my free Twitter for Business ebook