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34 The 5 Deadly Sins of Voice Mail

telephoneAs a marketing or even simple communication tool voice mail is pretty dead. The telephone, a form of communication that has received only minor tweaks in the last 100 years, just doesn’t provide much to like these days. My perfect telephone would have a status feature, like IM, and transcribe all calls and responses and store them via email.

If you ever call me you’ll notice that I suggest in my voice mail message that you send me an email, so there’s a pretty good bet that if you leave a message the barrier to a call back might be high. It’s not that you’re not important enough, it’s just not how I work. If you’re calling someone because you have something you would like to sell them, then you better not commit one of the following sins or you can forget about a call back.

No reason for call

This is one of the worst. You call someone and say, “hey Bob, this is Sandy, give me a call.” Even if Bob and Sandy are best buds this one is a crime. There’s a good chance that Sandy just needed to know what time the meeting is today and should leave that info for one of a dozens possible ways that Bob can respond. If Sandy really wants a call back because she wants to sell Bob something, then this borders on silliness.

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14 Weekend Favs September Four

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr.

Vernal Falls

Good stuff I found this week:

Paper.li – organizes links shared on Twitter into an easy to read newspaper-style format. Newspapers can be created for any Twitter user, list or #tag

12 Breeds of Clients and How to Work with Them – A must read even if just for the cartoons with each breed.

Skegeme – New online appointment scheduling calendar tool that has some nice business features.