What we don’t know about our markets, our customers, our products, our business is where our lack of growth and outright failure resides. Of course, the rub is this – on our own, we don’t know what we don’t know ...

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Everybody I talk to these days is looking for ways to generate more referrals. And I get that, referrals are great – low ROI, shorter sales cycle, more qualified leads and less focus on price. There are lots of great ...

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One of my most frequent mantras for small business is “Strategy Before Tactics.” In other words, you must develop a solid marketing strategy before you ever consider the what and how of the tactical side. For me, that strategy is ...

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