My guest for this episode of the Duct Tape Marketing podcast is Brian Clark, publisher of the best blog around on copywriting (my opinion) – copyblogger. Brian’s practical approach is really all you need to read on the subject.
We spent most of our time talking about the subtle differences between good, conversion heavy, copywriting with balanced SEO copywriting that also serves the needs and wants of search engine spiders. So many marketers make basic mistakes when it comes to online copywriting by trying to make web pages be all things to all people. The goal of effective SEO copywriting is that it start the sales cycle. Get a highly targeted prospect in the door, maybe a content landing page, and then start the engagement and attention from there. Conversion is just part of the process and probably not the first part of the process.
From an SEO standpoint the search engines are miles ahead of where they were 5 years ago but still must be spoon fed and that’s what SEO copywriting addresses. Clark recently created a tool called Scribe that does an amazing job analyzing web pages from a search engine point of view and points out best practices to help improve your incredibly valuable, engaging content from the search engine point of view.
Clark has also created a nice free report that covers much of what we talked about – Click here to grab How to Create Compelling Content That Ranks Well in Search Engines