Ranking well in the search engines when prospects are out there searching for the kinds of solutions you provide has become an essential component of the marketing mix. For some prospects, this is the primary, if not only, way they shop for information, making it darn important if you intend to reach them.
When it comes to simple SEO for your small business remember this math formula – Content+Competition+Customer = Conversion
Ranking well for your most important keyword phrases is tough, particularly for competitive phrases, but by focusing on a handful of things in your control, you can substantially improve your search results, traffic and ultimately conversion.
Focus on creating content that you plan to update frequently and that addresses the exact types of questions and concerns your market is telling you they want to know about. Creating content on a blog and newsletter has become pretty easy with today’s publishing technologies and finding out exactly what to say has become rather scientific as well.
Content research is like market research to figure out what people really want by their search intentions, or perhaps how they are stating what they want as it relates to your products and services. ie – if you’re a floral shop and the prospect wants a flower shop, you better give it them in your content. Creating an list of phrases that you know your market searches for, including local phrases, and then adding those phrases to the content you write is a simple, but very effective way to start getting some search results for those phrases. It may not happen overnight, but I assure you it will never happen if you don’t start somewhere. If you’ve decided to write a blog anyway, why not get the roadmap for what to write.