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1 Week One Roundup from the Duct Tape Selling Blog

As part of the lead up to the launch of my new book Duct Tape Selling I asked some of the organizations behind the resources I note in the book to contribute guest blog posts. The result of that request has produced some truly awesome content. For the next few weeks I’ll be rounding up the best of the best and amplifying it here. Enjoy!

selling has changed

Learning How to Share at Work

If busy managers could have one superpower, they’d probably wish for X-ray vision into everything that’s happening with the business and the people they manage. Some all-knowing ability would sure make the job of juggling people, projects, content, strategies, and relationships easier. From the folks at  iDoneThis

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Structuring Your Presentation to Sell

Over 90 million people in the US watch online videos every day, and over 50% of consumers say that watching online product videos allows them to be more confident in online purchase decisions. What does that mean for business owners? As online video becomes more prevalent and relevant, so does the need for your business to start producing video. From the folks at Screenflow.

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5 Google Results That Can Ruin Your Business (And What to do About Them)

If you Google your business right now, what shows up? Your company’s website? Positive reviews? A mention in a local newspaper? OR, are the results less than stellar? From the folks at BrandYourself

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3 Tips for Building and Managing Your Twitter Community

Customers of all kinds often turn to Twitter to reach out to their favorite businesses with questions, compliments and complaints. Once your business establishes a Twitter presence, you have an opportunity – and an obligation – to market your brand to your followers. From the folks at SproutSocial

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Don’t Buy an Impression, Make One

As a former Digital Brand Manager at Pepsi, I know first hand what it’s like to win the advertising budget lottery. When we bought media around big tent poles like new product launches, Grammy’s or the Super Bowl, budgets were huge and making an impact could be guaranteed solely by the ability to buy share of voice. From the folks at RebelMouse

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5 ScreenFlow screencast studio for Mac

ScreenFlowScreencasting or making a movies by capturing your computer screen is a great way to create tutorial lessons and how to videos. Camtasia, a PC only tool, has ruled the roost for some time in this category leaving Mac users out in the cold a bit. [SnapZPro is a fine program, but lacking in many ways.]

I’ve been experimenting with a new program from Vara Software called ScreenFlow and I’m very impressed so far.

The basic capture function works well without creating giant files. The interface is simple and intuitive, but the editing capabilities are very powerful. One of the coolest things it does is that it allow for multiple source capture. In other words you can record your screen activity and also have an inset recording from an iSight or other camera creating a kind of picture in picture effect. This is really powerful for marketers who want to create very engaging videos with little production time or cost. It’s a great way to create video presentation using PowerPoint of Keynote slides.

At $99 I think this will turn some heads. For now it only works with the Leopard OS.