Scotty’s Brewhouse - Duct Tape Marketing

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7 Using Social Media to Drive Offline Behavior

This Local Color video, featuring creative small businesses around the globe, is part of a marketing series sponsored by HP

I’ve said it before and I’ll say it again, social media tools are killer for the small local business trying to drive people offline and into their businesses and to build deeper relationships with existing local customers.

For this episode of Local Color I met Scotty Wise an Indiana restaurateur and owner of Scotty’s Brewhouse that is has his business booming through the use of social media. The key in his case, and I think for any local business, is to move beyond simply building a Facebook page or Twitter feed and to look for ways to deeply integrate social media into everything you are doing.

In the case of Scotty’s Brewhouse, not only do they Tweet and use Facebook, they sponsor events that involve social media, use Foursquare to reward frequent customers and even built iPads into the booths at their newest store to allow existing customers to interact in deeper ways, connect on Twitter, sign up for their eclub and what videos of their meals being prepared. There’s even a Scotty’s iPhone app so you can order ahead, get coupons and learn about special events.

Think about how you can embed social media into every interaction and the ROI will skyrocket.