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friday forward

How to Have a Better Work Week

Marketing Podcast with Robert Glazer

Robert GlazerIn this episode of the Duct Tape Marketing Podcast, I interview Robert Glazer, the founder and CEO of global partner marketing agency, Acceleration Partners. He is also the co-founder and Chairman of BrandCycle. A serial entrepreneur, Robert has a passion for helping individuals and organizations build their capacity to elevate.

Robert was named to Glassdoor’s list of Top CEO of Small and Medium Companies in the US, ranking #2.

He shares his ideas and insights via Friday Forward, a popular weekly inspirational newsletter that reaches over 100,000 individuals and business leaders across 50+ countries. He is the host of the Elevate Podcast, where Bob sits down with leaders, thinkers and authors to discuss personal growth and helping others live their best lives. Robert is also the Wall Street Journal, USA Today and international bestselling author of four books: ElevateFriday ForwardPerformance Partnerships and How To Make Virtual Teams Work.

Questions I ask Robert Glazer:

  • You curated your book from a weekly newsletter, tell us about that.
  • How did you curate ideas into a book that you’ve already written?
  • What are the lessons you are trying to impart in this book?
  • What lessons did you learn while writing this book?

What you’ll learn if you give a listen:

  • How a section in a company newsletter turned into a book idea
  • How to use audience feedback to curate ideas or continue to work on them
  • The importance of positive habits
  • How success can come from people who stick with it, it being what it is you really want

More about Robert Glazer:

Like this show? Click on over and give us a review on iTunes, please!

 

Zephyr logoThis episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.

How to Make Partner Marketing Work for You

Marketing Podcast with Robert Glazer

Robert Glazer headshotOn this episode of the Duct Tape Marketing Podcast, I sit down with founder and CEO of the performance marketing agency Acceleration Partners, Robert Glazer.

Acceleration Partners is a global leader in partner marketing, helping brands to start or grow their affiliate marketing program.

In addition to being globally recognized for their work, the business has also been honored with numerous company culture awards, including being named Ad Age’s Best Place to Work, Entrepreneur’s Top Company Culture (two years, consecutively), and Fortune’s Best Small and Medium Workplaces (three years in a row). Consequently, Glazer has become a noteworthy figure in the leadership space, and is also the author of the book Elevate: Push Beyond Your Limits and Unlock Success in Yourself and Others.

Today, Glazer and I speak about the ins and outs of partner marketing. He shares what it is, exactly; how it’s changed; and how any business can take advantage of this marketing channel.

Questions I ask Robert Glazer:

  • What is the distinction between partner marketing and affiliate marketing?
  • Does partner marketing change how people look at staffing because they can push functions out to branded partners?
  • Does this disrupt the sponsor advertising model?

What you’ll learn if you give a listen:

  • How to manage your brand when it’s in the hands of partner marketers.
  • Where traditional partnerships fit into this new partner marketing model.
  • How technology has changed the partner marketing landscape.

Key takeaways from the episode and more about Robert Glazer:

Like this show? Click on over and give us a review on iTunes, please!

Zephyr logo

This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.