Search engines have become one of the primary ways that people find products and services right in their hometown. This growing reality significantly increases the need for small local business owners to master this thing called local search.
There are many ways to make your website pages much more localized. This is one of the underlying elements that tell the search engines that yours is indeed a local business.
There are a number of things that website owners can do offsite, such as social media participation, that help them come up when people look for local goods and services, but the first step is to make sure that the content on your own site is local focused.
Below are five ways to make your website more local friendly.
Simply adding geographic content to your web pages is one of the fist steps. This can include your physical address, directions with street and town names, maps, suburb names and names of communities or neighborhoods where you do work..
Geo meta tags are also something worth investigating. Google continues to ignore them Bing has admitted they do use them to help determine business location. These tags go in the head section of a page and list the latitude and longitude of a business as well as city, state and country.
The tags for my business are:
meta name=”geo.region” content=”US-MO” /
meta name=”geo.placename” content=”Kansas City” /
meta name=”geo.position” content=”39.040409;-94.598657″ /
meta name=”ICBM” content=”39.040409, -94.598657″ /
Here’s a great Geo Meta Tag tool that will create these for your business address