This is part two of a two course helping of snack sized small business marketing advice for 2009. Find the 1st course here.
With 2009 just around the corner I thought it would be fun to collect the thoughts of some of the leading marketing folks around the web, but do so in what I am calling snack size fashion – so welcome to Snackfest 2009.
In keeping with the current trend in social media for small bites of info, think twitter sized responses – Plain and simple I asked some thought leaders this question:
2009 will be the year for small businesses to . . .
Want to play along? Here’s how, post your comment answer to the same question, comment on the snack answer of each expert and tweet your thoughts using #snack09. – Follow the Twitter Stream on this here
Here’s how some thought leaders responded to my question.
Guy Kawasaki, author of Reality Check said . . .Stop believing that Wall Street and investment bankers are any smarter than they are. – Twitter ID
Ann Handley, chief content officer for Marketing Profs said . . .Swell in ranks. Corporate downsizing spawns a host of new businesses. Many decide to cut their own path, as traditional paths close up. – Twitter ID
Clate Mask, CEO of Infusionsoft said . . . market to prospects and customers without increasing marketing expenses or staff size. – Twitter ID
Bob Burg, author of the Go-Giver said . . .focus on adding even more value to existing and future relationships and being truly authentic. – Twitter ID
Laura Lake, Guide of About.com/Marketing said . . . make a major shift into social marketing and online relationship building. Itâ€™s no longer an option, itâ€™s vital. – Twitter ID
Scott Allen, author of The Virtual Handshake said . . . get funded. Cap gain tax cuts & revitalization of SBA = available equity & credit $$$. Itâ€™s time to make a big move that needs big capital. – Twitter ID
Chris Baggott, CEO of Compendium Blogware said . . . take advantage of their inherent advantage in local SEO. Targeted business blogging empowers small business to control their own destiny and win the online battle. – Twitter ID
Anita Campbell, editor of Small Business Trends said . . . Get serious about making money! When times get tough, tough business owners get going. 2009â€™s economy means no fooling around. – Twitter ID
Rich Sloan, co-author of StartUpNation said . . . Home-Based businesses will be launched at unprecedented rates. Attrition will decrease as people use tools like email marketing. – Twitter ID
Jim Gilmore, co-author of The Experience Economy said . . . act boldly and take sales from retrenching big businesses.
Andy Sernovitz, author of Word of Mouth Marketing said . . . Stand up and say “Happy customers are our greatest advertisers. We’re going to find a million ways to make people happy. – Twitter ID
Ken Yancey, CEO of SCORE said . . . get back to the true managerial basics of running their businesses. Businesses that were marginal in previous years will really struggle and well run businesses will survive and hopefully thrive.
Lee Odden, publisher of TopRank blog said . . . stop wasting time on tactics du jour, and start looking their online marketing holistically to find the right mix of measurable marketing efforts that generate sales and build value over time. – Twitter ID
Bo Burlingham, editor-at-large, Inc. Magazine said . . . take advantage of the opportunities for growth in a recession. – Twitter ID
So, what do you have to say?