37 Signals is a company that most online service providers would love to be like. From day one the creators of Basecamp, Backpack, Highrise and Campfire, made money, built a rabid word of mouth fan base, and perhaps more importantly, built the business they wanted to work in without taking outside funding. Along the way they became media darlings and a frequently cited use case for how to do it right.
But just how did Jason Fried and David Heinemeier Hansson do it? The often unconventional approach taken by 37Signals is on display in the Fried and Hannson’s book REWORK. REWORK is a collection of essays that I think could best be described as a combination of business, self-help and wellness, and technical mentoring advice, but the collective impact is very powerful.
This is one of those books that you can pick up and read from any point and find yourself immediately engrossed . The tone of the book is such that you feel as though you are having a conversation with the authors in a style that matches the laid back, this is how we do it here, vibe that is 37Signals.
I spent a few minutes discussing REWORK with Jason Fried for this episode of the Duct Tape Marketing podcast and I can tell you that this book is going to show up on a lot of “best books of 2010” lists.
A few nuggets from REWORK
- Ignore the Real World – The real world is telling too many small businesses that their idea won’t work.
- Why Grow? – Everyone seems enamored with the idea of rapid growth. Maybe that’s not the right approach for you.
- Outside Money Is Plan Z – Hang on and build it organically or it won’t be your company.
Image credit: Randy Stewart