Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I would like to discuss online reviews. You know those Google and Facebook first star reviews we all know and love. It’s become a crucial ...
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Most local business owners are aware that positive online reviews are good for business, but over the years, I’ve realized many aren’t aware of just how much they can impact it. Today’s consumers are increasingly relying on reviews to make decisions ...
You know the old saying – “the best defense is a good offense” – well, turns out that’s true when it comes to your online reputation as well. Hopefully, this has never happened to you, but all it takes is ...
If you do business mostly in your town, your marketing efforts must be hyper focused. You’re only targeting a very select group of people so, when those people go out there looking for a business in their community, you want ...
photo credit: Four leaf clover via photopin (license) With the madness of the annual NCAA tournament upon us and St. Patrick’s Day behind us, there’s a lot of talk about luck. The luck of the Irish or that team was ...
This post originally appeared on American Express OPENForum. There is a never-ending list of things businesses must purchase in order to grow. It’s just a fact, and that fact is exploited by plenty of folks that want to sell you ...