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How to Lead a Team From Anywhere

Marketing Podcast with David Burkus

In this episode of the Duct Tape Marketing Podcast, I interview David Burkus. He’s the best selling author of five books about business and leadership. We talk about his latest book called Leading From Anywhere: The Essential Guide to Managing Remote Teams

Questions I ask David Burkus:

  • Is there a why now moment that spurred this leading from anywhere concept?
  • Is this really just a great awakening of a new generation to remote work?
  • Isn’t a workplace more than just Zoom meetings?
  • Does using technology to be video present add any value or is it just a gimmicky use of technology?
  • In remote meetings, are you seeing or learning or picking up tips from people for how to conduct these better?
  • Is there any research being done on remote work being a more fulfilling way to live your life?
  • What will the return to office look like?

More About David Burkus:

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Why We Don’t Need A Traditional Office

Remote: Office Not Required by David Fried and David Heinemeier Hansson

Remote: Office Not Required by Jason Fried and David Heinemeier Hansson

Marketing Podcast with Jason Fried

You know, work would be great if you could actually get work done there. That’s the fallacy of the traditional office – you collect a bunch of people and the proximity makes it easier to collaborate.

The reality is that close proximity simply makes it easier to meet, ask for help, and push work back to someone else.

I know that when I have serious writing to do or a presentation to craft I’m better off locking myself away somewhere other than the office.

This week, Duct Tape Marketing moved main offices, which gave me a chance to revisit my conversation with Jason Fried, founder and CEO of Basecamp, one of the largest virtual workforce managers, and co-author of Getting Real, REMOTE and New York Times Bestseller REWORK. We talk about remote workers and how to manage a virtual workforce.

Questions I ask Jason:

  • Why is it so much harder to get work done at work?
  • What is the #1 benefit to remote employers?
  • What is the main drawback to remote workforces?

What you’ll learn if you give a listen:

  • How the remote working community has grown and changed over the years
  • How to develop a remote workforce
  • Some instances of large companies that have shifted to remote workforces

8 Office Not Required

Marketing podcast with Jason Fried

Remote office

photo credit: Michael W. May via photopin cc

My youngest daughter works for a tech start-up based in San Francisco. Only thing is, she’s never been to San Francisco. She lives in Spokane Washington and arrived home for Christmas this year to spend a full three weeks hanging out with her parents. Oh, and she’s busy working for that San Francisco start-up right now in the other room.

That’s the new world of work we live in and I for one think it’s an amazing time.

My dad still gives me a puzzling look when I quip that my office is anywhere I can get an Internet connection, but the reality is major, major businesses are being build on the backs of a remote workforce.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Jason Fried, co-founder of 37 Signals (makers of Basecamp) and author of Remote: Office Not Required.

Fried and his business partner David Heinemeier Hansson have built a wildly successful company with offices in Chicago, but workers strewn about several continents. According to Fried work doesn’t happen at work in the traditional office setting and far too often organizations constrained by geographical hiring must compromise on the talent they can attract.

It’s pretty funny to see people who trek to coffee shops and libraries to get “real” work done because the interruption of meetings and availability in the office make it impossible to actually think about a project of any scope.

Of course, remote work requires a shift in culture, a new set of tools and more than anything, sharp focus.

You’ve got to work harder at staying connected with remote workers. You’ve got to work harder at reinforcing the culture of remote work and remote productivity. Fried talks about developing the ability to pick up when something isn’t quite right with a staff member from the tone of email.

Buffer, a social media start-up with a number of remote workers, posted this great advice on tools for remote work. Zapier, an API integration provider, also with a mostly remote workforce, chronicled their best practices for managing remote teams here.

The office of today just might not be an office at all. I for one would be fine with that little cabin in the Colorado foothills!