Real-time marketing and business management is upon us. Companies that get the notion of instantly creating and responding, almost as a business behavior, are taking advantage of opportunities as they happen and engaging customers at the speed they’ve come to expect.
The days of annual planning and execution as a ritualistic process are thing of the past. Companies must plan and implement almost instantly – companies big and small. The good news is that by adopting the right mindset and the right set of monitoring tools, even the smallest of organizations can beat the competition to opportunities happening in real-time.