This post is one in a series of five guest posts authored by the super star bloggers pictured below. As part of a celebration of National Small Business Week we are asking readers to match all five guests posts up with the contributing blogger to be entered for a chance to win an iPad2. Read all five posts in today’s series and come back each day this week for five new posts in this great educational series and another chance to win.
Lisa Barone is Co-Founder and Chief Branding Officer of Outspoken Media, Inc and writes for the Outspoken Media Blog. She has been involved in the SEO community since 2006 and is widely known for her honest industry observations, her inability to not say exactly what she’s thinking, and her excessive on-the-clock twittering at @lisabarone.
I Have a Web Site, What Else Should I be Doing Online 1
You should be doing what so many of your competitors are NOT doing – turning your attention toward building excitement around yourself and your brand.
First, begin growing the site’s presence by guest blogging on industry-relevant blogs to build your own authority as an expert, drive eyes to your site and to build those all-important links and relationships. Don’t start out targeting the A-listers, but the up-and-comers and the folks who appear just as hungry as you. Go through the same process on Twitter (you have one of those accounts, right?), using tools like Twitter Search, Twellow, and Tweepz to find like-minded Twitter users that you can follow and connect with. Get involved in Twitter chats, industry podcasts, and community events. The combination of reaching out in the blogosphere, on Twitter, and to your in-store customers will help you lay the groundwork of building a super awesome promotional army that you can push news too.
With your army intact, drive them wild with excitement, simultaneously building your brand karma by hosting or sponsoring a contest or event. It could be as simple as lending your name to something that’s already going on, giving away a product or gadget, hosting a Twitter party or something more old school like sponsoring a Late Night at your store where you stay open late and offer some cool (and URL-branded) giveaways and raffles. Because while having a Web site is great, taking the steps you need to build your promotional army to help you GROW that site is even better. Otherwise, yeah, nice Web site, dude. No one cares.