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celebrity ceo

How to Succeed by Building a Community and a Strong Personal Brand

Marketing Podcast with Ramon Ray

Celebrity CEOIn this episode of the Duct Tape Marketing Podcast, I interview Ramon Ray, keynote speaker, event host, best selling author, and entrepreneur. He’s started four companies and sold two of them.

Ramon is the founder of Smart Hustle Media and is an in-demand commentator on marketing, technology, mindset, startups and more. His latest book is “Celebrity CEO – How Entrepreneurs Can Thrive by Building Community and a Strong Personal Brand”.

He’s been to the White House to present to the President’s staff; testified to Congress; graduated from the FBI Citizens Academy; and worked at the United Nations. Ramon’s interviewed President Obama in the President’s first live video chat and was with Ivanka Trump in India for Global Entrepreneurship Summit!

Questions I ask Ramon Ray:

  • You mentioned speaking and books, do we need to have one of those things if we are going to be celebrity CEO’s?
  • What is going on right now? (in reference to everything going on in America)
  • As an entrepreneur have you ever felt held back or you missed opportunities because you weren’t XYZ?

What you’ll learn if you give a listen:

  • How to define the two types of celebrity
  • Ramon Ray’s journey as an entrepreneur
  • What all business owners should or could be doing in this climate

More about Ramon Ray:

Like this show? Click on over and give us a review on iTunes, please!


Klaviyo logoThis episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.

Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.

Want to learn more? Head to Klaviyo.com/ducttape to schedule a demo.

2 Creating Analog Experiences

Marketing podcast with Ramon Ray (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)

So much of what we do in business today can be done virtually, digitally and technically.

So much so that I believe we actually have to make an effort to meet in a way that allows us to acquire hugs and handshakes in the good old fashioned offline analog way. In fact, I further believe that making an effort to fuse the online and offline worlds is how you build deeper and richer experiences much faster.

Ramon Ray hosting the Small Business Summit

A few of my favorite ways to create analog experiences:

  • Bring five customers together for lunch so they can meet each other
  • Host MeetUps focused on a very specific topic of interest
  • Go spend some time shooting video of a strategic partner or customer
  • Host a small peer-to-peer panel discussion with customers and prospects
  • Create a day long event co-hosted by several strategic partners
  • Hold annual customer appreciation events or learning events
  • And of course, don’t forget to get out there and attend some events

Once you get the hang of creating offline events you could even take this to much higher level and start creating paid and sponsored events.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Ramon Ray, Editor of Smallbiztechnology.com and producer of the long running Small Business Summit, which he has co-produced since 2006.

In this interview Ramon shares:

  • The benefits and pitfalls of creating events
  • Technical details you need to get started
  • The best ways to create an engaging program
  • How to get people to sign up for events
  • How to attract sponsors to underwrite the event
  • The math of making money with events.