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3 7 Examples of the Power of Guest Blogging

Guest blogging is a powerful tool.

Duct Tape Selling

Photo courtesy of Sally Hogshead

Being invited to contribute content to an established blog is an opportunity to be introduced to someone’s network. When you share useful information and demonstrate command of a subject in this environment, it is a chance to create referrals and even clients.

But more than anything else, writing guest content and inviting others to do the same for you is one of the most potent forms of digital networking available today. Despite Google’s recent moves to crack down on “junk guest posting,” done organically it is the best way to generate valuable links and social signals. It is how you begin to develop strategic content and traffic partners that often lead to co-marketing and joint venture opportunities. It’s how you turn content into an authority building asset.

There’s nothing easy about it, you have to produce content people find valuable, you have to establish relationships with people who want to publish your content and you have to work equally hard at building a reputation for sharing and promoting other people’s content. But the payoff, over time, is substantial.

Below are seven examples of guest posts that members of my “network” ran in support of my book launch last week. This is small demonstration of how the power of networking online pays substantial dividends.

5 Reliable Ways to Use Content as a Referral Tool

I’m guessing you do great work. You add value everywhere you can, and people want to refer you on their own. Clients who get what they expected and have a great experience in the process want to tell their friends, neighbors, and colleagues about us. It’s a behavior that many people are simply wired to do. But, let’s be honest: we’re all busy. Read the rest at Copyblogger

The Sales Hourglass: The new way to approach selling

The Sales Hourglass is about taking customers and prospects on a journey they weren’t aware they were going to travel. I’m talking about a dramatic shift in the sales process. It’s not about tricking the customer or wasting their time; quite the opposite. It’s about making sure they arrive at the most helpful destination of all. If we look at our job like we are going on a journey with our customer, instead of simply leading them, it can really make the entire sales process quite a remarkable one. Read the rest at Freshbooks

Guiding the Customer Journey

Just a few years short years ago marketers were still heavily focused on broadcasting their message to create demand for their products and services. Today, a kinder, gentler form of marketing called inbound marketing relies primarily on the creation and distribution of content in an effort to “be found.” The foundation of the inbound approach is based to use heaps of content to draw people into you marketing funnel. And, while this has proven effective, many marketers simply interpret this to mean you create more demand by creating more content. Read the rest at Brian Solis

5 Ways to Generate the Right Kinds of Leads

Instead of sitting back and waiting for just any lead to “request more information,” you can significantly increase your chances of growing your business with the right customers when you understand how to define and attract ideal leads. By narrowly defining what makes a prospect an ideal lead, you can create processes for finding and attracting more of those. Read the rest at SuccessNet by BNI

Building Your Content Tool Box

Content is one of the most important (if not the most important) tools for marketing and sales pros today. Essentially, from a marketer’s point of view, content is about writing for the purpose of turning interest into purchase. There are many forms of content that must come into play to accomplish this. Content that creates awareness, trust, education, engagement, and conversion. Read the rest at Convince and Convert

Projecting a Great Customer Experience a Half Year Ahead

The hunt for new customers often starts with an attempt to make the phone ring or generate a click on a website. Yet the best way to generate calls is to focus on making an existing customer thrilled. What if your first thought in designing a new marketing campaign were to be about what you want the customer to think, say and feel about the product 180 days after purchase. Read the rest at Entrepreneur

How Salespeople Can Build a Superstar Online Reputation

If we’re being honest, we all prefer to do business with people we know, like, and trust. In today’s online world, however, trust building means something very different than it once did. Reputation and trust building used to be controlled by marketing. Now the Internet and social media give customers a bigger say in the creation and communication of how a company is viewed by the rest of the world. Read the rest at Salesforce

2 Talking About Rainmaking Conversations

Marketing podcast with Mike Schultz (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)

Conversations are a bit part of everything in business these days including selling.

Rainmaking ConversationsMy guest for this week’s episode of the Duct Tape Marketing Podcast is Mike Schultz, president of the Rain Group, editor of RainToday and coauthor of Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation.

Schultz contends that the gap between what we are making and what we are worth, our incredible value, lies in having great sales conversations.

“Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Yet so many professionals and sales people struggle with generating initial conversations and moving them to the close. They make common mistakes that end up losing them deals.”

Sales skills can be learned, desire and commitment are another thing. The salespeople that really want it and do what they need to – they get the end result.

People buy from people they like. So, how do you get liked digitally? Buyers are yearning for a true deeper connection because companies let them down so often. Online interaction has the potential to facilitate relationships that are started in person.

In addition to the content in the book, Schultz has compiled a number of resources, tools, and free online training to help you more quickly and effectively apply RAIN Selling to your sales efforts and take your selling to the next level.

You can listen to the show by subscribing the feed in iTunes or a variety of other free services such as Google Listen (Use this RSS feed) or you can buy the Duct Tape Marketing iPhone app. (iTunes link – Cost is $2.99) or http://traffic.libsyn.com/ducttape/DTM_MikeSchultz.mp3