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2 How to Get Better at Public Speaking

hughculverMarketing Podcast with Hugh Culver

Public speaking is hot these days – seems like I see a new book on TED or a new course on speaking on a daily basis.

And I get  it – many people dream of a career as a highly paid speaker. But, there’s something that not enough people are talking about.

For some businesses speaking is one of the most potent marketing channels available.

Speaking for leads can, in fact, be far more profitable and rewarding than all of the supposed glamour that comes with being this week’s keynote speaker.

Now, this doesn’t mean you don’t have to get better at your craft. A better speaker, paid or speaking for leads, will get a better result.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Hugh Culver. Hugh teaches experts in the art and business of speaking, has started five companies and is the author of Give Me A Break. We discuss public speaking and how to be more effective when speaking.

Hugh wrote a post for WPCurve titled “9 hacks guaranteed to make your next presentation world class

I asked him to be on my show because that post is perhaps the most succinct road map to making better presentations that I’ve ever read.  There are lots of books on speaking that you should consume – Michael Port’s Steal the Show and Nancy Duarte’s eresonate, come to mind – but this one post will give you everything you need to create a much more potent presentation.

Questions I ask Hugh:

  • Is there a trend of business owners wanting to become public speakers?
  • Are powerpoint slides critical to a speech?
  • How do you end the speech with impact?

What you’ll learn if you give a listen:

  • How public speaking helps you expand your sphere of influence
  • Why public speaking is not just about the amount of content, but about the quality
  • How to keep a crowd engaged through a long speech

To read Hugh’s blog post 9 Hacks Guaranteed to Make Your Next Presentation World Class click here.

To find out more about Hugh at

2 Like It or Not You're Being Compared to TED

Marketing Podcast with Carmine Gallo

2014 marks the 30th anniversary of the phenomenon knows simply as TED. At this point in time an entire generation has grown up feasting on TED Talks.

John Jantsch TEDxKC

In the world of communication TED Talks are the gold standard by which not only formal presentations are gauged, but most forms of communication are gauged.

Within the thousands of successful TED Talks there runs a somewhat common thread, or formula perhaps, that has transformed the way presenters present, leaders lead and teachers teach.

Mastering, or at least acknowledging, this art form has become required study for marketers, business leaders and communicators alike.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Carmine Gallo, author of Talk Like TED: The 9 Public-Speaking Secrets of the World’s Top Minds.

Gallo has made a career out of studying TED Talks and in his book he breaks down the elements of the most successful talks. The book is filled with example after example of real talks and, along with the TED repository, acts as a bit of a master’s class in the art of great presenting.

If you’re not tapping the TED library to get better at speaking you’re missing out on a tremendous free training resource.

Gallo starts our interview by suggesting, as I have in the title of this post, that in business today your communication skills are likely being compared to the TED standard.

Gallo’s book breaks down the very specific elements you need to master, but in the end, there’s one skill that will take you farther than any other and that’s the ability to communicate with stories.

I’ve always contended that the best leaders, the best marketers, are the best storytellers and at its very core the art of the TED Talk is framed in the art of storytelling.

28 Status Tagging Your Facebook Updates

As Facebook continues to grow and provide more and more search functionality so does the need to think strategically about optimizing some of your status updates.

About six months ago Facebook introduced status tagging, a feature that allows you to tag and link to pages and people that you like from your updates. When writing an update you simply start with @ and the person you want to tag and Facebook will add a link in the update to that person and (depending on privacy settings) post your update to their wall and notify them they’ve been tagged. (The tagged person can always undo the tag)

Careful use of this practice can lead to increased exposure of your updates and pages. Somewhat recently Facebook also started building “community pages” – a way to build pages on topics and help bring people together around common interests. While most of these pages exist purely from people saying they like something on their profile, some have begun to get some real niche followers and traction.

It’s beginning to make sense for people on Facebook to start to take the time to research topics related to their business, interests and industry and start “liking” a number of popular community pages with an eye on status tagging these pages in your updates.

Here’s an example. Yesterday I wrote about public speaking and mentioned the popular TED Talks and Toastmasters groups in my post. I went to Facebook to share the link for the blog post and tagged the public speaking, TED talks, and Toastmasters International community pages. This action placed my update on all three of these community pages and exposed it to another 30,000 or so potential readers. (You must be a fan of these pages to use the tagging feature and there may be a lag in the time you like them and they show up in tagging.)

Because TED is so popular (over 500,000 fans) I also took the time to post to the TED page wall. Understand that this was content that was very relevant to this audience and not just a post to grab eyeballs. Strategic optimization of your status updates can take a little more time and thought, but the additional exposure through sharing quality content and updates is becoming well worth the time.

I wonder how this might become a play for local businesses routinely tagging community pages for their city?

6 Slideshare offers tools for presenters

I’ve been using a tool called Slideshare ever since a group asked if they could share one of my presentations with attendees about a year ago.

The service allows you to upload PowerPoint and PDF slide decks and then converts them to a player that can be tagged and made public.

Recently, they also added something called Slidecasts, which allow you to also upload and sync an audio file to create an entire online presentation if you like. As you see below, you can also embed the slides on a web page or blog. There are other ways to accomplish this same thing with the use of Camtasia or iMovie, but this one is really simple.

Another thing I love about the site is that it’s a wealth of inspiration for what to do and what not to do when it comes to slide presentation design and content.

If you present workshops, seminars, or just your latest ideas as a small business owner or marketer, I would like to invite you to join a group I’ve formed on Slideshare just for small business presenters. Join the group and upload, share and comment great small business presentations in an effort to get better at this key marketing skill.

Slide show with audio: Let’s Get Social

6 Duct Tape Road Trips

I’m booking a few road dates to bring the Duct Tape manifesto to the world and thought I would outline some of my upcoming trips in case there are some Duct Tape readers that I might bump into along the way.

  • SXSW Interactive – Austin, Tx – March
  • Country Club Bank Small Business Day – Kansas City, MO – April
  • Brooklyn Chamber Marketing Expo – Brooklyn, NY – May
  • Corporate College eMarketing Conference – Cleveland, Oh – May
  • SBTV Small Business Expo – St Louis, MO – May
  • American Institute of Architects – Washington, DC – June
  • ebay Live – Boston, MA – June

1 Small Business Summit 2007

I am participating in the Small Business Summit in New York City on February 13th and hope to see you there.

I am presenting a small business marketing case study with Tom Szaky, CEO of Terracycle – I interviewed Tom not too long ago on my podcast.

The line-up of speakers includes Justin Kitch, CEO of Homestead Technologies who also recently appeared on the Duct Tape Marketing podcast

Other guests include Anita Campbell, Small Business Trends, Greg Levine, Symantec and Ramon Ray of There’s a good chance I’ll be signing books too!

1 Submit Your Articles to the Duct Tape Marketing Article Archive

I have begun to collect many of the columns I have written for my newsletter and other publications in an interactive article directory. This allows you to search, comment on, subscribe via RSS and contribute to a growing collection of small business focused content. Check out the article directory.

Contribute to my article directory – I am also inviting anyone who writes articles focused on small business to become an author in my directory. I reserve the right to approve or disapprove any content, but I know my readers will submit great stuff!

Visit and click on the “Become an Author” link. Complete the information and once you are accepted you can log in and post articles you have written. This is a great way to find new readers and web traffic and the search engines will place a high value on links back to your site from Duct Tape Marketing.

If you are interested in contributing articles to the archive, please download this brief tutorial for submitting content. Article Guide

1 Who you are speaks so loudly, I cannot hear what you are saying.

I interviewed Bert Decker on this week’s Duct Tape Marketing podcast show. I first ran across Bert when I initially determined I needed to learn how to get good at public speaking about 10 years ago. (Something I’m still working on.)

Bert wrote a fabulous and fascinating book on the subject called You’ve Got to Be Believed to Be Heard. This book sheds great light on how the human brain perceives the message you are communicating, whether it’s one on one or to a group. One of my favorite quotes from the book is attributed to Emerson – “Who you are speaks so loudly, I cannot hear what you are saying.”

Listen and learn about verbally presenting and speaking from someone who’s been there.

2 Use Your iPod for Presentations

I make lots of PowerPoint presentations using my laptop and a digital projector. I’ve been dreaming of a way to ditch the laptop and start using my iPod to make the presentations.

I’m sure there are lots of ways to get this done, but I ran across this tip from Steve Rubel that introduced me to a software product called iPresent It. This software, available for the Mac and PC, allows you to upload and run PowerPoint and PDF presentations from your iPod using a video cable attached to the digital projector.

Another great benefit of having your presentations, even sales presentations, on an iPod is that you can easily practice them while you travel.

I’m told this won’t work with the nano. You might want to test this a time or two or carry your proven projector before you leave the laptop at home.

2 Speaking of Kate Spade

As it turns out my daughters go the same high school that Kate Spade attended, so, naturally American Express asked her to warm up the audience for me at an event in New York – oh, wait, maybe I got some of that wrong. But, the school thing is accurate!

American Express is hosting an event in New York on the evening of July 27th that features a panel of entrepreneurs well known for their brand building success. You may have noticed an ad for the event on my blog. I am covering the event live as a small business blogger and as part of an East Coast speaking tour that takes me to 4 other cities.

The American Express event allow attendees to hear Bobbi Brown, Kate & Andy Spade, and other brand builders share their stories and insights into their remarkable success. In addition, the event will be broadcast live via webcast and participants will get the opportunity to interact with the live event by submitting online questions that could be chosen for our guests to answer.

I am currently booking my fall schedule for small business marketing workshops, seminars and keynotes. If your organization is looking for real world, practical marketing content, Click here to learn more about Duct Tape Marketing Small Business Marketing Workshops