Getting positive mentions of your business, products, people and events in the publications that your ideal clients consume is an essential part of what I call the lead generation trio (advertising and referrals being the other members.) Fora do Eixo ...
Getting a great write up in a publication your prospects and customers read is still one of the most powerful marketing opportunities going. From a trust standpoint few things beat the mention of your firm by what is seen as ...
For years I was on the pitching end of PR and, while I still do some for my own promotion, I am more often on the receiving end of pitches these days. It’s probably foolish to suggest there is one ...
The other day I was conducting an educational workshop for folks interested in becoming Duct Tape Marketing Coaches. At one point I talked about presenting workshops as the primary way that coaches acquired customers and that it was an essential ...
Even a casual reader to this blog will know that I am a huge fan of the growing set of low-cost online tools available to the small business owner and marketer. Blogging, RSS, podcasting, social and local SEO, online PR, ...
