There’s a traditional, somewhat logical, pattern to how business has always been done. The seller describes a product or service, promise benefits, maybe even paints a rosy picture of the prospective buyer’s life with said product or service, and asks ...

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Perhaps you’ve done some soul searching the last few months and have determined new strategic directions, new niche markets or new offerings are in order to help weather the current slow down in your business. (I hate to keep harping ...

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