Some marketers choose to send prospects who click on their paid search results to their website’s homepage. While this will certainly get them to a page with relevant information about your company, it is not the most effective option when ...
Being a digital marketer, you keep hearing about CTR and also know that it holds utmost importance in digital marketing especially when it comes to PPC. Click Through Rate often abbreviated as CTR is a metric that measures the number ...
To get immediate search engine visibility, there is no better advertising opportunity than Google AdWords. While this may not be news to you, it is news to some, as it’s rare to see people get the most out of their pay ...
photo credit: Free Digital Photos PPC won’t make you wealthy overnight, spawn record-setting sales or turn your company into the ‘next big thing.’ Like any tool available to marketers, there are some quick wins, but the long-term gains are where ...
As a small business owner, you know your business. But do you have time to master PPC? If not, you’ll want to hire someone to do this for you. That’s why I’ve created this checklist — to help you pick ...
Now that social media participation has become an integral aspect of the marketing mix, businesses are finding ways to increase the return on their social participation through paid amplification. The impact on SEO alone can make this an attractive place ...