My guest for this episode of the Duct Tape Marketing Podcast is Amber Mac, online video celebrity and author of Power Friending – Demystifying Social Media to Grow Your Business (The book is endorsed by Amber’s power friend – Tony Robbins – great story about that one)
Can surface friend building online equate to the type of trust that we can build offline? Mac talks about the ways that she has become closer to some people she has only met online due to the notion of a shared set of ideas, rather than shared geography.
Some of Amber’s ABCs:
- Authenticity – something you should practice in all parts of life
- Bravery – you’ve got to find a way to stand out!
- Consistency – it’s a long term play and not a tweet here and there
You need to choose the right tools and the right networks in order to take advantage of the social web. You need to think first about where your audience is. Ask questions of your community. Create more ways for people to connect with you.