FastCompany.com included the Duct Tape Marketing podcast in its recent list of must-listen-to podcasts for creative workers, those entrepreneurial spirits who start and staff the most innovative, fast-growing companies.
Ah yes, duct tape for the nebulous, but much bally-hooed, knowledge workers, intellectuals, and artists – who’d a thunk?
The Duct Tape Marketing Radio Station came out of beta today on the Podango podcast platform. The idea behind Podango is pretty simple. Get a station director, much like a radio station, to find and host lots of great podcasts on a focused topic. The Duct Tape Station will focus on small business with a heavy dose of marketing.
I have recruited a number of the current Duct Tape Marketing Blog Channel authors to start producing podcasts for the station and am looking for small business experts who either have a podcast currently and would like to have the feed become part of the Duct Tape station or small business folks who would like to start a podcast knowing that they could gain needed exposure through this platform.
Drop me a note if you would like to join the Duct Tape Marketing Radio Station on Podango.
Tony Valle, a reader and producer of the Great Big Podcast, said some really nice things about this blog in a recent post (not hard to get my attention, is it?) In checking out the site I found a great podcast resource.
So, here are some more podcast tools you might want to learn about.
The Promethean – Produce a Podcast
Conference Calls Unlimited – (my podcast sponsor) – records, edits and hosts
Podcasting Tool Directory from the FeedforAll folks
Apple’s take on podcasting – right or wrong you need to keep track of what iTunes is doing
Podcasting News – fun read and updates on what’s new
Lots has been published about the value or hype of podcasting.
MarketingSherpa today put out a nice piece on the subject titled MarketingSherpa’s Practical Podcasting Guide for Marketers. In typical Sherpa fashion it’s a well thought out collection of the usual suspects and should act as a nice guide to encourage someone to look further into podcasting.
But, and they are not alone, nobody really gets the true value of podcasting as a marketing tool for the typical small business. Just like the early days of blogging, everyone talked about how a blog gave you the ability to have a conversation with a market, but the search engine juice was the real reason for every business to have blog.
Same with podcasting. Right now the experts are busy debating whether anyone is listening to podcasts or not. To me, that’s not really the point. It’s what simply having a podcast does for a small business that excites me. A podcast publisher is seen by many as a member of the media – even more so than bloggers. I think this is due to the fact that a podcast more closely resembles a radio show than a blog does a newspaper or magazine.
Here’s what I mean. Create a podcast and you have the perfect door opening tool. Now, instead of calling that big shot business leader or influential referral source you would love to know and begging them to let you come over and sell them, simply request an interview for your podcast show. Bingo. People can’t resist interview requests. No matter how small the audience. Reach out to authors, celebrities, industry gurus, influencers, it doesn’t really matter, they will respond often to your request for an interview. (If they employ a PR firm it’s even easier, because most PR folks just want interviews, any interviews.)
You know that getting the introduction is the hardest part – Now you’ve got the perfect tool.
Okay, convinced? Make a pit stop at my Podcasting Demystified article and fill up with some more basic “How To” so you can get your podcast going today.
I had a great interview with Jack Covert, founder and President of 800-CEO-READ over on the Duct Tape Marketing podcast. CEO READ is a great champion of business books and authors and one of my favorite places to shop.
Listen to this interview and hear how Covert accidentally came up with the name for his service. Jack also reveals what he thinks are some soon to be released can’t miss books.
Charlene Li, Forrester Research blogger, reported recently that podcasting is not catching on like people thought it would. (Okay, she said it lot more researchy than that, but that’s the gist.)
When you spend too much time analyzing the numbers of a thing you miss so much. Blogs, RSS and podcasts have given small business marketers another way to communicate with markets. Maybe it’s not the biggest way, but it is another tool to communicate and connect.
People who go on about the demise of the once hot trend usually have no idea how people are really using the technology – guess what, it’s not in ways that you can measure in a lab.
Research reports from organizations like Forrester hardly mean much to the typical small business, but the overall tone of the report could discourage some from even exploring the new mediums, and that would be a shame.
Small businesses that use new media tools to find prospects, serve customers, elevate their expert status, create referrals, build communities, generate leads, increase search engine traffic and easily build libraries of content may never get measured in the research reports but, they will forever change the conversations they are having with their markets.
As podcasting grows, so does the need to search and find good podcast content. Several services have cropped up in recent months that allow you to search for specific terms used inside the actual spoken word content of podcasts listed with their directory. The technology allows you to narrow in on and even syndicate shows or segments that contain content you are interested in. The search results aren’t perfect yet but, it does offer an interesting way to keep up on the world of podcasting.
Podscope allows you to create a search function on your podcast.
Podzinger was recently pointed out by one of my readers.