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How to Improve Your Personal Brand

Marketing Podcast with Rory Vaden

In this episode of the Duct Tape Marketing Podcast, I interview Rory Vaden, a New York Times bestselling author of Take the Stairs: 7 Steps to Achieving True Success and Procrastinate on Purpose: 5 Permissions to Multiply Your Time.  Rory Vaden is also the co-founder of Brand Builders Group. 

Rory is offering a free strategy call for all Duct Tape Marketing Podcast listeners. Find out more here.

Questions I ask Rory Vaden:

  • What was your entrepreneurial journey?
  • Was your door to door selling the most successful sales training?
  • How do you make more time?
  • In helping people build individual brands have you found that social media makes it harder?
  • What’s the difference between a point of view and a master of a platform?
  • How do you make money from a personal brand?
  • How do you figure out what problem a client solves?

More about Rory Vaden:

Like this show? Click on over and give us a review on iTunes, please!

 

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3 Grow your Personal Brand to Benefit your Business

It’s guest post day here at Duct Tape Marketing – Enjoy this post from Chris Bibey.

Growing your personal brand is easier said than done, however, this can go a long way in benefiting your business.

What can you do to set your small business apart from the competition? If you are just another “egg in the basket,” you will find it difficult to take your company to the next level.

Rather than rely on the “same old” marketing strategy as the rest of your industry, it is time to take a unique approach. And for some, this means putting more resources into growing their personal brand.

According to the U.S. Small Business Administration, there are approximately 23 million small businesses in the United States. If you don’t have a strategy for outdoing your competition, you could find yourself treading water for years to come.

Your Personal Brand

If you are the face of your company, it is essential that you grow your personal brand. Doing so will go a long way in showing your market that the person in charge knows the business inside and out.

Here is the question you need to answer: what are the best ways to grow your personal brand? There are many answers, with these three sticking out in the crowd:

help others

1. Go out of your way to help others. If I could only choose one strategy for growing my personal brand, this would be it.

You won’t always get paid for going out of your way, but this has nothing to do with the results. I am never shy about jumping on a phone call, connecting with an interested party via email or even meeting in person.

Simply put, this generosity will pay off in the long run.

2. Build your online following. In today’s day and age, there is no better way to grow your personal brand than through a strong online following. This has treated me well in the past, despite the fact that my social media presence is anything but robust.

Remember, you don’t need tens of thousands of followers, friends, or connections to grow your personal brand. What you do need is the ability to provide guidance, advice, and information to those who care about what you have to say.

Many years ago, back when I was first getting started with LinkedIn, I took the time to strike up conversations with every new connection. Doing this eventually led me to a conversation with the founder of Brosix, an instant messaging company. Shortly after that, the team reached out to me after checking out my experience online, and it led to a strong business relationship.

3. Always provide value. Remember, everything you “put out there” is going to reflect on both you and your business. If you aren’t providing information of value, you might as well take a step back for the time being.

This doesn’t mean every tweet and blog post should be earth shattering. What it does mean is that you should think twice before you update your social media profiles or blog. Also, don’t throw around advice, such as on a phone call, without thinking about what you are saying. The other party is likely to implement the advice you suggest. Do you want to steer him or her down the wrong path?

Final Thoughts

The time has come to strongly consider the benefits of growing your personal brand. If you follow the three tips above, it could have a profound effect on your business in 2015.

chris bibeyChris Bibey is a corporate blog specialist based in Pittsburgh, Pennsylvania. He specializes in providing content and consulting services to organizations of all sizes, ranging from start-ups to publicly traded companies.

29 Weekend Favs September Eight

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road.

Duct Tape Marketing new offices

Shot of the new Duct Tape Marketing HQ – Koby and Moose approve

Good stuff I found this week:

Personal Branding – Checklist gives you tips on creating a personal brand that will rank well in Google searches.

Google Shortcuts – Great list of logical search operators that give you instant answers in Google.

Whoismy.com – A new entry into the field of custom leads groups. This is a trend that I think you will see evolve over the next few years – online to offline pure and simple.