photo credit: DSC_0134 via photopin (license) I grew up in the nineties, and my parents weren’t big on technology. My first computer had a 486 processor with a monochrome screen, it ran DOS, and it had Chessmaster 3000 on it. ...
“Brand ambassadors” seems like a relatively new term; however, they’ve been around as long as advertising and marketing itself (and even long before that). Knowingly or not, you’ve probably acted as a brand ambassador yourself when you recommended a product ...
Everyone wants to be a leader, but not everyone acknowledges the big difference between managing and leading. And for small business owners looking to grow their business, making the transition from running it to leading it, can be all the ...
photo credit: Flickr In the beginning, startup companies are always trying to fix everything by themselves. Their marketing strategies are usually made by self-thought marketing experts, who also work in some other company sectors. This strategy is time-consuming and company ...
A lot of small business owners are good at what they do. But, they’ve learned that’s usually not enough to grow the business so they get outside help, quite often in areas related to marketing, so they can “focus on ...
The web app builder Zoho is doing something pretty amazing. It’s building out the complete suite of small business tools online and doing it in the face of proclamations and claims of this vision from Google and Microsoft. They have ...