You’ve certainly heard all the talk about the need for passion in your work. There’s no doubt that doing what you love is essential, but getting really good at what you love is how you turn it into a profession. ...

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Marketing podcast with Martha Beck (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device. The way that many people still think about work has its roots in ...

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Stories build commitment. They allow us to go on journeys in search of our best self. They entertain, simplify, and inspire. They are easy to share. Great leaders are often great storytellers. Sugar Pond via FlickrThe power of story as ...

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Back in the early 1960’s the American Marketing Association coined the term the “Four ‘P’s” as a way to describe the essential elements of the marketing mix. Since that time every first year marketing student has been taught to think ...

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