For many Skype users the tool is simply a phone replacement or a way to make international calls without a charge.
While the direct communication uses are obvious, there are so many other ways to use this tool as well. In fact, I believe that one of the hottest trends of the back half of 2011 will be the ubiquitous use of video communication on the mobile device and this type of behavior change is going to make some of Skype’s features even more useful for business.
As smart phone users begin to ramp up their use of video conversations, (iPhone Facetime proves this huge) video recording (smart phone cameras make this an everyday use) and video sharing, (what don’t we share) business communication, content creation and collaboration in this vein will become commonplace.
Here’s how to turn Skype into a content creation machine.
Recording Skype calls and video chat is a tremendous way to create podcast episodes and video content to run on your site. The fact that the recording is captured directly into your computer eliminates several of the steps in the content creation process.