In the olden days, advertising was an expensive and risky prospect. Brands would spend lots of money up front on print ads, television commercials, or radio spots. Next, they’d hire an advertising firm to create and execute the concept. Then, ...
You put a lot of effort into driving consumers to your website. Your site is where the magic happens—people get to learn more about your business and purchase your goods or services. But what happens when someone goes to your ...
Digital advertising isn’t a novel idea. From Google and Facebook ads to sponsored content on LinkedIn to banner ads on other websites, advertising online has been around for a while. Just because it’s an established marketing channel, though, doesn’t mean ...
Remarketing is an incredible marketing tool. Before the days of the internet, if someone came into your store, browsed, even picked up and really considered a product, but then left without purchasing, there was no way to guarantee you’d ever ...
A lot of marketers and business owners think of advertising as a tool to attract the attention of new customers. But the great thing about paid search is that it’s also a powerful way to improve customer retention. Once you ...
Paid search has been an important channel in a comprehensive marketing strategy for years now. But we’ve also seen some major shifts in the way that PPC works, and as with most technological things, the pace of change isn’t slowing ...