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  • Tag: Paid search

The Key to Online Advertising Is Tracking Results


In the olden days, advertising was an expensive and risky prospect. Brands would spend lots

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The Key to Online Advertising Is Tracking Results

The Beginner’s Guide to Retargeting


You put a lot of effort into driving consumers to your website. Your site is

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The Beginner’s Guide to Retargeting

Why Paid Search Must Be Part of Your Mix


Digital advertising isn’t a novel idea. From Google and Facebook ads to sponsored content on

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Why Paid Search Must Be Part of Your Mix

How to Put Together An Effective Remarketing Strategy


Remarketing is an incredible marketing tool. Before the days of the internet, if someone came

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How to Put Together An Effective Remarketing Strategy

How to Improve Customer Retention Through Paid Search


A lot of marketers and business owners think of advertising as a tool to attract

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How to Improve Customer Retention Through Paid Search

What Does the Future of Paid Search Look Like?


Paid search has been an important channel in a comprehensive marketing strategy for years now.

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What Does the Future of Paid Search Look Like?

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