One of the most difficult tasks for small business owners, when it comes to marketing, is organization. Until you start to look at marketing as one of the core systems in your business it will always feel like a disjointed and disconnected thing that you know you must do when you can get around to it. And that’s no way to build momentum.
I find that it’s helpful for many people to look at marketing in the traditional org chart fashion. See, here’s the deal, even if it’s just you and Louie, he does this, you do that, you need an org chart for your business. Here’s why. No matter how many actual people you have in your organization, your business has many functions, it’s just that they are being done – or not being done – by just you and Louie.
By creating an organization chart, and acknowledging all the functions, you stand a far greater chance of developing individual systems and strategies to make sure the work in each area is organized and done. Not to mention the fact that you are laying the foundation for growth if and when you have bodies to put in more of the boxes on your chart.
To keep you org chart simple for now I like to start with the top as Marketing, Money and Management or Marketing, Finance and Operations.
For the purpose of this post I’ve created what I think is the ideal Marketing organization in the graphic below. (This is a smartart graphic that new versions of MS Office can create and save as an image – click on the graphic to see full size and feel free to borrow for your organization.)
If you can begin to realize that your company’s marketing system does indeed need to perform all of the functions listed above, you can more easily grasp how to create processes that assure you are accurately moving each and every customer logically along the path to becoming a hyper-satisfied referral machine.
And that’s the way to build marketing momentum!