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24 How to Create a Social Media Conversion System

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Image credit: anitakhart via Flickr

People often complain that social media is a giant time drain, but one that they know they must dive into because everyone says they must.

Of course this is exactly the kind of thinking that makes social media, or any business or marketing activity, a giant time drain.

Social media participation and integration is an important aspect of marketing and while the names, technologies, and tools may feel foreign, the fundamentals involved in making them pay are the same.

Marketing is about building trust and these days any effective conversion approach is steeped in building trust through engagement. This is true of selling, advertising, lead generation, and customer service – and it’s certainly true when it comes to building trust using social media platforms.

The trick, like all good inbound marketing, is to create value and a reason for someone that might encounter your business to want to know more.

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6 Weekend Favs October Fifteen

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr.


Image credit: ginnerobot

Moving Day: A Guide for Moving One WordPress Site to Another – Sometimes you need to move to a new host or move a site under development to a client’s host, this is a nice how to guide for doing that.

Optimizely – Simple, fast, and powerful. Optimizely is a dramatically easier way for you to improve your website through A/B testing.

AwayFind – AwayFind is a web application that finds your most important emails. When you receive an urgent message, AwayFind will notify you with a call, SMS, IM, DM (Twitter), or delegate the message to someone you specify.