I’ve written about the topic of referrals a bunch this year, but you get that, right – I mean, I wrote an entire book on the subject called The Referral Engine. (Hint: It fits in most small business owners stockings!) ...

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Image credit: Photofinish 2009 via Flickr One of the foundational elements of any marketing strategy is a narrowly defined target client. For the small business I take that a step deeper to something I call the ideal, or for the ...

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As a marketing tool the Twitterverse gets so much more useful when you can filter out all the noise and drill down to people and communities that might very much want to know what you’ve got to offer. A bit ...

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For this week’s post at AMEX OPENForum I outlined 5 Ways That Sales People Can Benefit From Using Social Media Social media tools are incredible for engagement, amplification, nurturing and deepening relationships – all the stuff that sales is supposed ...

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As many of you may have noted by some posts here and on Twitter I attended the recent CES show in Las Vegas as a participant in the AMEX OPENForum booth. I gave presentations on social media and was joined ...

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If you are planning to attend the Consumer Electronics Show (CES ) in Las Vegas Jan 7-10 make sure you check out the American Express OPEN Booth in the South Hall. They are sponsoring a central hang out hub for ...

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