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Dominating First Page Rankings On Google

Marketing Podcast with Chris Dreyer

In this episode of the Duct Tape Marketing Podcast, I interview Chris Dreyer. Chris is the CEO of Rankings.io which is an SEO agency that helps elite personal injury law firms dominate first page rankings. 

Key Takeaway:

Search engine optimization is a tough industry especially for a lot of small business owners. And how do you keep up with Google’s constantly changing algorithm? There’s no magic, but there are steps you can take to soar to the top of a search engine results page. In this episode, Chris Dreyer and I dive deep into his experience running an SEO agency and how he’s managed to help small businesses within his industry dominate first-page rankings on Google.

Questions I Ask Chris Dreyer:

  • [0:55] What led you to where you are today, and what does your online and entrepreneurial journey look like?
  • [4:05] How do you build trust around SEO when there’s a real lack of trust in the industry?
  • [5:37] As an SEO firm, how important is your own Lawyer SEO?
  • [6:50] What are the basics of good SEO for any business?
  • [8:02] When you mention landing pages, are you really talking about the importance of the entire structure of the landing pages as well?
  • [9:49] What would you do, if anything, differently because of the competitive nature of this business?
  • [18:48] Core web vitals are being talked about a lot this year — how are you responding or reacting to that?
  • [20:49] When it comes to your ads and organic mix, what’s your philosophy on the mixture of the two — notwithstanding the results they can produce, but sort of the necessary element of them?
  • [23:54] What’s your philosophy on reporting and communication with clients?

More About Chris Dreyer:

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This episode of the Duct Tape Marketing Podcast is brought to you by .Online.

.Online is one of the world’s most popular new domain extensions with over a million domain names already registered on it. With more and more businesses going online, finding great domain names can be a challenge. .Online allows you to get a brandable and meaningful domain name, and it’s as simple as www.[your brand name].online.

 

 

The Future Of Virtual And In-Person Events In 2021

Marketing Podcast with Erica Maurer

In this episode of the Duct Tape Marketing Podcast, I interview Erica Maurer. Erica is an Event Producer, Event Coach, and partner at EMRG Media. She also owns a couple of events and puts on a few events around the Event Planner Expo, the Women’s Insider Network.

Key Takeaway:

2020 forced rapid change for nearly every single industry. The event industry was hit especially hard. Every in-person ceased to exist overnight. Everything quickly shifted online. We had no choice but to rethink how to gather for events, how to encourage virtual networking, how to make talks more engaging, and how to build the same feelings of community — all from behind a computer.

With all of this change that was quickly forced upon us, where do we stand today? After a year of making massive pivots, in-person and virtual events may be forever changed. In this episode, Erica and I discuss how the pandemic has affected the industry and what the future looks like for events in 2021 and beyond.

Questions I Ask Erica Maurer:

  • [1:02] What is the state of events right now after a year of big change?
  • [4:01] What’s the future going to look like in all forms of events?
  • [6:10] What are some of the things you have to change and adapt to based on what you’ve learned are the realities of virtual events today?
  • [11:40] What are the actual natural advantages of virtual over in-person events that might actually have somebody wanting to keep events virtual?
  • [16:03] Have you found ways to enhance Zoom?
  • [16:17] What are some other technologies (besides Zoom) that you’re really in love with too?
  • [21:39] What are some creative things you’re seeing people do to keep up engagement during and after virtual events?
  • [22:43] Tell us more about your two conferences and where more people can learn more about your event planning.
  • [24:29] Are you planning on being in person this year?

More About Erica Maurer:

More About The Certified Marketing Manager Program Powered by Duct Tape Marketing

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by .Online.

.Online is one of the world’s most popular new domain extensions with over a million domain names already registered on it. With more and more businesses going online, finding great domain names can be a challenge. .Online allows you to get a brandable and meaningful domain name, and it’s as simple as www.[your brand name].online.