Advertising

The Key to Online Advertising Is Tracking Results

In the olden days, advertising was an expensive and risky prospect. Brands would spend lots of money up front on print ads, television commercials, or radio spots. Next, they’d hire an advertising firm to create and execute the concept. Then, ...

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Online Marketing, Strategy

7 Essential Stages of Building a Total Online Presence

There are many moving parts involved in marketing and the online elements increase in importance with each passing day. But, marketing is a system, and to effectively operate this system you must assemble and integrate each of the important parts ...

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