There is a well-worn truth that goes something like – if you want to learn something teach it. I think this certainly applies to many aspects of business. If you want to learn something at a much deeper level then write about it, speak about it, and create and conduct workshops and trainings on the subject. You can and should be doing all of these things as a routine part of your business growth.
However, I want to suggest that you take this concept to another level. I believe that there is a powerful layer to this teaching notion that is rarely accessed by small business. If you want your customers and partners to behave in certain ways then teach them how to do it. Now, I’m not simply talking about teaching them how or what to buy – I mean teach them a behavior that clearly has a benefit to them, but ultimately may benefit your cause.
Here’s what I mean.