I’ve owned a small business for many years and have worked with thousands of small business along the way and I’ve come to sense what feel like natural states of successful small business growth. A common small business plight is ...

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Being different, or more accurately, having a point of differentiation that matters to a market, is one of the most critical marketing strategies for the small business. Intentionally finding and centrally communicating that point of difference is what sets the ...

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