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weekend favs

Weekend Favs April 7

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Never Lose a Customer Again – Joey Coleman’s new book offers a step-by-step guide to help you turn your customers into lifelong fans, including what to do and what to say for all 8 phases of the customer journey.
  • Flowmagic – The simple way for freelancers to track & manage their work and payments in a single page.
  • 1Password Business – The most secure password manager for your business.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

never lose a customer again

How to Attract Customers and Keep Them Forever

Marketing Podcast with Joey Coleman
Podcast Transcript

Joey Coleman

My guest for this week’s episode of the Duct Tape Marketing Podcast is Joey Coleman. He is Chief Experience Composer at Design Symphony. He and I discuss his new book, Never Lose a Customer Again, which discusses the 8 phases your customer has the potential to travel through as part of their customer journey and the 6 tools you can use during that journey to create remarkable experiences for your customers.

Coleman helps companies keep their customers. As a keynote speaker, workshop leader, and consultant, he helps businesses design creative ways to engage customers – especially in the crucial First 100 Days® of the customer lifecycle.

He has an eclectic background that has seen him defend “alleged” criminals, sell custom research to Fortune 500 executives, race along the Great Wall, juggle in front of the Taj Mahal, emcee charity auctions, work in the White House, sing a solo at the Kennedy Center, and travel to 48 countries (and counting).

Questions I ask Joey Coleman:

  • What is the difference between customer service and customer experience?
  • Where does the customer experience role fit into an organization?
  • What can a bad customer experience cost a company?

What you’ll learn if you give a listen:

  • Why the first 100 days of the customer relationship are so important
  • How to approach the customer experience if you’re just getting started
  • Where automation and optimization fit into the customer experience

Key takeaways from the episode and more about Joey Coleman:

Like this show? Click on over and give us a review on iTunes, please!

Need more tips on how to grow your business? Check out our entire Guide to Marketing Professional Services.