The more you know about your customer’s world the more you can help them get what they want out of life. To some degree, no matter what we sell, that’s the ultimate goal of serving a customer. Smart sales folks have always made it a habit of discretely discovering everything they can about prospects and customers to find more and more ways to make deeper connections. Things like Alma Maters, names and activities of spouses and kids, and hobbies are all great bits of useful connecting information if you can discover them.
Well, social media use has made this job so easy that if you’re not tracking it, you’re not really doing your job. The fact that people now willingly and publicly post information about where they attended school, what they do in their spare time, what books they read, what sports their kids play, what they think about proposed legislation and the last ten songs they listened can be mapped to help you create a total picture of your customer’s world if you take the time to plug into their activity.
Ways to plug into your customer’s world