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21 Tracking Your Customer's Social Media Activity

listen to your customersThe more you know about your customer’s world the more you can help them get what they want out of life. To some degree, no matter what we sell, that’s the ultimate goal of serving a customer. Smart sales folks have always made it a habit of discretely discovering everything they can about prospects and customers to find more and more ways to make deeper connections. Things like Alma Maters, names and activities of spouses and kids, and hobbies are all great bits of useful connecting information if you can discover them.

Well, social media use has made this job so easy that if you’re not tracking it, you’re not really doing your job. The fact that people now willingly and publicly post information about where they attended school, what they do in their spare time, what books they read, what sports their kids play, what they think about proposed legislation and the last ten songs they listened can be mapped to help you create a total picture of your customer’s world if you take the time to plug into their activity.

Ways to plug into your customer’s world

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18 The One Page Social Media Dashboard

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Over the weekend I wrote about the need to set-up various listening devices to keep track of what’s being said out there. One of my readers, Michael Leis, commented that he has set-up a one page dashboard type of set-up using Netvibes to avoid the inevitable tabalanche that occurs when you try to jump back and for to all kinds of sites. (Of course the paid services offer this kind of set-up, but if you’re doing on the cheap this is a nice touch.)

I quickly set something up on Netvibes (you could do this in iGoogle, MyYahoo, Pageflakes too) that would allow me to track various Google Alerts, twitter searches, boardtracker searches and backtype searches along with my own Facebook, twitter and LinkedIn activity. There are lots of pre-build widget for things like twitter, but pretty much anything with an RSS feed can be added to the page. Netvibes is easy to work with and this might be a nice way to keep it all front and center.

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