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2 Illuminate the Path Forward

illuminateMarketing Podcast with Nancy Duarte and Patti Sanchez

Great leadership involves great storytelling – it’s simply a proven fact.

Storie create emotion and the greatest way to influence someone is to move them.

There’s been a lot written about this topic over the last few years, but few people know how to craft a great story and use that story in a business context than Nancy Duarte.

I great presentation moves people to action and Duart has created some of the greatest presentation of all time. Now she and her business associate take what they’ve learned in helping leaders craft stories and turned it into a complete leadership style.

My guests for today’s episode of the Duct Tape Marketing Podcast are Nancy Duarte, persuasive presentation expert and founder of Duarte and author of Resonate and Slide:ology, and Patti Sanchez, Chief Strategy Officer of Duarte. Together, they wrote the bookWe discuss leadership, communications, persuasion, and how to inspire a group of people to action.

Questions I ask Nancy and Patti:

  • What’s the difference between Inspiration and Movement?
  • How do you identify which stage of leadership your business is in?
  • How have your personal experiences affected your view on leadership?

What you’ll learn if you give a listen:

  • How communication can affect your business’ growth day-to-day
  • Where many businesses may fall off in their progress toward better communication
  • Why some companies have internal and external struggles and how to reconcile the two

To purchase Nancy and Patti’s book Illuminate: Ignite Change Through Speeches, Stories, Ceremonies and Symbols, head to Amazon.com or Duarte.com/Illuminate

This episode of the Duct Tape Marketing Podcast is brought to you by FreshBooks, small business accounting software for non-accountants. Freshbooks is offering a free month of unrestricted access just for Duct Tape Marketing podcast listeners. You don’t even need a credit card to register. To get your free month, go tofreshbooks.com/ducttape and enter DuctTape in the “How Did You Hear About Us?” section.

 

4 The Expanding Potential of Digital Books

I’ve seen the future of interactive business books and it is Nancy Duarte’s Resonate for the iPad.

I’m a big fan of the presentation work of Nancy Duarte and I’ve had Duarte on my podcast to talk about her books Slide:ology and Resonate.

This week Duarte’s team launched Resonate as a Multi-Touch book built in Apple’s iBooks Author tool. Calling it a book in the traditional sense doesn’t do it justice. It’s more like attending a workshop rich in images, stories, video, lectures, and even quizzes, all perfectly displayed on the iPad’s stunning screen.

The book is available through the iTunes store and may be the best teaching tool on the subject of creating presentations that resonate ever created. (I guess you can tell I kind of like it.)

18 5 Ways To Reward Your Community

Christmas gifts

Image grabadonut via flickr

This time of year, in particular, people turn their thoughts towards saying thanks to their most important personal and business relationships. Traditional gifts such as gourmet food baskets, flowers and iPads go a long way towards this goal, but their as a few other significant ways to reward your community that may just last a little longer than that bar of Ghirardelli Dark Chocolate Peppermint Bark.

Now the word community gets bantered around a lot these days, but for the small business I consider the collaboration universe of your prospects, customers, suppliers, staff, advisors, partners and, in some cases, competitors to make up the community.

Below are five ways to reward that community.

Appreciation

I can’t tell you how far saying thanks goes. Many people do things, such as refer your business, because they know you can help, but it’s sure nice to know that you appreciate the gesture. This is a great place for me to, once again, promote the idea of hand written notes. Don’t reserve this for external folks either, tell your staff, your internal team, thank you and don’t save those words for the annual company Holiday lunch, tell them when they’ve done something well. Pick up the phone and leave messages of appreciation on routine basis.

Education

I think one of the best things you can do for folks is share your knowledge and help them gain a new skills and tool sets. This can certainly come in the form of hosting or presenting training, but it can also be in form of books or a subscription to a tutorial service like Lynda.com. We bought the entire Duct Tape Marketing Consulting Network a copy of Nancy Duarte’s Slide:ology because I think it’s a great book for anyone that needs to create presentations. If you have a special expertise, even if it’s not strictly related to your core business, share it with others as a way to say we care.

Information

One of the ways to show your community that they matter to you is to make sure they have information that others may not. Sure, you can take this as far as creating closed door membership portals or you can simply tell your newsletter list or customer list something that’s coming up before you announce it to the world. Bring your community members into your product development, strategic planning and marketing meetings by some process that allows them to weigh in and give you feedback and insight. These types of gestures help your community feel much more connected and often turn them into some of your biggest evangelists.

Recognition

Recognizing the achievements of others is a great thing to do in the big picture of life. Doing so in business returns rewards that keep the cycle of giving and receiving primed and working. This certainly includes your staff, but keeping tabs on you clients, partners and advisors via Google Alerts or some other form of social network monitoring and making a point of recognizing accomplishments is a powerful thing. This can be a simple as a birthday card, retweet, or clipping a newspaper article and sending it along with note.

Introduction

One of the biggest thrills I get these days is when I can make something happen for someone in my community. This past year I’ve been able to refer business to people, introduce a budding author to my publisher, and connect several bloggers and speakers with clients that could engage their services. Opening doors to opportunities and creating introductions for a team of strategic partners is one of the greatest ways I know to reward your community and build your business. The fact that this works to benefit both parties in the introduction is a tremendous benefit.

The beauty of everything I’ve mentioned in this post is that if it’s done out of trust, mutual respect and the knowledge that your rewarding behavior is the best way for you to help your clients then you’ll never fear you’re giving is too much or that it’s not reciprocated in some manner – and that’s the best gift you can give to yourself.

10 Great Presentations Start With Resonance

Marketing podcast with Nancy Duarte (Click to play or right click and “Save As” to download – Subscribe now via iTunes

I’ve been thinking and talking a lot of late about the topic of making great presentations because I think the ability to help people understand your ideas and come to your point of view is probably the most important business skill you can develop.

My guest for this episode of the Duct Tape Marketing is Nancy Duarte, CEO of Duarte Design and author of slide:ology – The art and science of creating great presentations and resonate – Present visual stories that transform audiences, two of the best books I’ve encountered on creating presentations.

According to Duarte, presentations are the most persuasive medium available for conveying ideas and yet it is also one of most reviled because people do it so poorly.

Duarte’s entire approach is centered around getting people to think more like designers – a term that comes from the Latin root to designate – by arranging images and words in a hierarchy to strike balance and harmony and amplify a message in ways that words alone cannot.

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