The name of a business is an essential marketing decision and certainly should be considered in that vein. Conventional wisdom, from a marketing point of view, is that a name should evoke either a telling description or some essence of ...

The right name for a product, service, process, company, or promotion can make all the difference in the world. Get it right and you’re on your way, get it wrong and maybe the whole thing’s a dud. (Maybe this goes ...