Ed Yourdon via Flickr The mobile marketing category is this year’s red-hot topic. Of course, for some businesses mobile and text messages (SMS) are synonymous – and not always in a good way.   Anyone that has received a spam ...

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We’ve been talking about the coming of mobile marketing for a long time now. I remember talking about it when I was doing work for one of first PCS carriers, Aerial Communications (now owned by T-Mobile), back in 1995 of ...

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A decade or so ago the cry was to build your email lists. It’s still a very valid tactic today, but now is the time to start collecting those mobile phone numbers too. About 60 billion people have mobile phones ...

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