The customer journey is influenced by many outside factors. As the use of mobile devices has taken off over the past decade, it’s changed the way that businesses market themselves and how customers interact with businesses. In order to better ...
photo credit: Ashleigh Brown The beauty of online advertising, unlike various other forms of advertising such as TV or radio, is that it is nearly completely trackable. When using Google Analytics as your platform, it is possible to see where ...
If content is king then your website is its kingdom and no matter how great your content is, if your website is not providing the users a smooth user experience, your visitors are going to abandon it for sure! But ...
You know you need online assets, but which ones are really worth your time? I asked myself this question as I prepared to launch my company, HipHire, which is a new platform that connects companies with quality part-time candidates using ...
Mobile commerce is expected to grow nearly 50% in the next four years. But even with the rapid rate of tablet and smartphone technology, there are still many advantages of web over mobile for creating a seamless online shopping experience. ...
It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Mark Kirkpatrick– Enjoy! photo credit: shutterstock The only consistent in the wants and needs of internet users is change. This has less to do with finicky ...