I recently wrote a post about the importance of mobile optimization and today I want to expand further on the topic of mobile and discuss mobile marketing and advertising. I can’t reiterate this enough: When it comes to your business, ...

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Today’s Guest Post is by Sam Balter – Enjoy! The customer journey is a simplified expression of the complex thought process of a customer looking to purchase something. A quick Google search for ‘customer journey’ brings up a myriad of ...

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It’s guest post day here at Duct Tape Marketing and today’s guest post is from Dave Landry – Enjoy! photo credit: shutterstock Mobile is becoming a powerful, driving engine in the content world. The January 2014 Mobile Technology Fact Sheet shows that ...

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It’s guest post day here at Duct Tape Marketing and today’s post comes from Adam Hope. ‘Mobile marketing’ Image Credit: Osman Kalkavan In today’s increasingly mobile world, more and more marketers are focusing their activity primarily at mobile users. According ...

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Thursday is guest post day here at Duct Tape Marketing and today’s guest is Justin Mastrangelo – Enjoy! photo credit: Anna Bryukhanova When we talk to businesses and non-profits about text message (SMS) marketing, there are a few misconceptions that commonly ...

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Thursday is guest post day here at Duct Tape Marketing and today’s guest is Willie Pena – Enjoy! photo credit: blakespot In the next few years, marketing will be almost totally mobile. Mobile gadgets offer a bevy of versatile tools and ...

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